Causal factors of Becoming an Innovative Organization and Business Performance of Service-Sector Small and Medium-Sized Enterprises (SMEs) in the Accommodation Industry in Thailand
Keywords:
Innovative Organization, Business Performance, Small and Medium-sized Enterprises (SMEs), Service Sector, Accommodation Industry in ThailandAbstract
This study aims to examine the levels of causal factors influencing the development of innovative organizations and business performance of small and medium-sized enterprises (SMEs) in the service sector, with a particular focus on the accommodation industry in Thailand. It also investigates the relationships and causal influences among service quality, digital transformation, strategic management, innovative organizations, and business performance, and proposes a structural model explaining these relationships. The sample consisted of 380 entrepreneurs and supervisory-level employees aged 20 years and above, working in accommodation-sector SMEs and registered with the Thai Small and Medium Enterprise Entrepreneurs Association. Data were analyzed using statistical software at a significance level of 0.05. Statistical techniques included descriptive statistics, confirmatory factor analysis (CFA), and model fit analysis to assess the consistency between the proposed model and empirical data. The findings indicate that service quality, digital transformation, strategic management, innovative organization, and business performance were all perceived at a high level. Service quality, digital transformation, and strategic management demonstrated strong correlations and significant causal effects on innovative organizations (0.90) and business performance (0.96). The proposed A-com Model effectively explained 90% of the variance in innovative organizations and 96% of business performance, with satisfactory goodness-of-fit indices. This study contributes to a deeper understanding of the key drivers of innovation and performance in accommodation-sector SMEs. The findings offer a useful theoretical and practical framework for future research and can support policymakers and relevant agencies in developing innovation-driven strategies. Additionally, SMEs can apply the results for organizational self-assessment, strategic planning, and enhancing competitiveness, sustainability, and adaptability in the digital and post-COVID-19 era.
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