The Synthesis of Concepts for Developing Tools for CSR Activities and Sustainability Accounting Reports
Keywords:
corporate social responsibility, CSR business practices, sustainability accounting reportAbstract
This article is documentary research by reviewing and synthesizing related research from national and international academic journal databases. It presents the synthesis of concepts to develop tools for organizing corporate social responsibility (CSR) activities in various formats through a systematic process of organizing activities in 3 components: input, process, and output. The objectives are: 1) Synthesize concepts in developing tools for organizing CSR activities to be aligned with organizational objectives; 2) To extract lessons from good practices of managing the steps in organizing CSR activities to be aligned with the organization's direction; and 3) To study the guidelines for reporting the results of CSR activities that are consistent with ESG information disclosure in sustainability accounting. The study found that: 1) Concept synthesis can systematically define the nature of activities, establish activity boundaries, and lead to proper implementation by designing them based on the operator's skills. 2) Lessons learned as operational guidelines enable clear and appropriate sequencing of operational steps toward goals. 3) Accounting reporting demonstrates a direct link to socially responsible business practices, managing environmental disclosure under the principles of environmental, social, and governance (ESG).
References
Al-Shammari, M.A., Banerjee, S.N. & Rasheed, A.A. (2021). Corporate social responsibility and firm performance: A Theory of dual responsibility. Management Decision, 60(6), 1513-1540.
Apiwatthanakul, U. and Kasemsuk, J. (2022). A model of corporate social responsibility activities and business sustainability: A case study of True Corporation Public Company Limited. Panyapiwat Journal, 14(3), 293–305. (in Thai)
Bangkok Biz News. (2021). “Cosmetics” and animals: Why should we care today?. [Online]. Retrieved March 15, 2025 from: https://www.bangkokbiznews.com/business/934134.
Bashatweh, A. D. (2018). Accounting theory and its impact on adoption of sustainability reporting dimensions - A field study. International Journal of Accounting and Financial Reporting, 8(4), 82-99.
Chotithammo, K. (2022). A study of sustainable development factors (Environmental, Social, Governance: ESG) in SME business in Thailand. Independent study of the Degree of Master’s Program in Management. Bangkok: Mahidol University. (in Thai)
Dechporn, J. (2020). Consumers’ Perception towards Image of Organization Implementing Concept of Corporate Social Responsibility (Case Study: Ampol Food Processing Ltd.). Thesis of the Degree of Master of Business Administration Program in Business Innovation Management. Bangkok: Silpakorn University. (in Thai)
Jaiya, P., and Pakasat, N. (2021). The Method of Creating Shared Value (CSV) influencing to image, reputation, and community acceptance within Mab Ta Phut, Rayong province. Social Sciences Journal, 11(2), 469-479. (in Thai)
Janjic, V., Bagicevic, J. and Krstic, B. (2019). Kaizen as a Global Business Philosophy for Continuous Improvement of Business Performance. EKOHOMNKA, 65(2), 13-25.
Kettapan, K. (2016). Strategy of Corporate Social Responsibility for Competitive Advantage. Silpakorn University Veridian E-Journal of Humanities, Social Sciences and Arts, 9(1), 1143-1156. (in Thai)
Kittanondecha, T and Ruangchoengchum, P. (2018). Reduction of Undetermined Loss in Sugar Production Process of Kasetphol Sugar Factory, Udonthani Province. Journal of the Graduate School of Management Khon Kaen University, 11(2), 1-17. (in Thai)
Kusakei, S. and Bushera, I. (2023). Corporate social responsibility pyramid in Ethiopia: A mixed study on approaches and practices. International Journal of Business Ecosystem & Strategy, 5(1), 37-48.
Lomlao, P., Pasusirirod, T., Phoophaiboon, S. and Siriwong, P. (2016). The Social Construction of Meanings, Source of Meanings and Corporate Social Responsibility Practicing Concept to Needs of Staff of TPI Polene Public Company Limited. Silpakorn University Veridian E-Journal of Humanities, Social Sciences and Arts, 9(1), 630-642. (in Thai)
Manasomjit, P. (2021). Business Plan for Dietary Supplements from Melon Extract with Far-Infrared-Technology for Anti-Aging. Thesis of the Degree of Master’s Program in Management. Bangkok: Mahidol University. (in Thai)
Ng, A. (2018). From sustainability accounting to a green financing system: Institutional legitimacy and market heterogeneity in a global financial centre. Journal of Cleaner Production, 195, 585-592.
Nitichoatpakin, P. and Sukcharoensin, P. (2025). Factors affecting Donations through the Electronic Donation System (e-Donation). Development Economic Review, 19(1), 69-89. (in Thai)
Nontanatorn, P. (2016). CSR Corporate Social Responsibility Management: Creating Sustainable Competitive Advantage. 2nd ed. Bangkok: Social Business Leadership Center of Kasetsart University. (in Thai)
Noor, N., Mat, A., Zainun, T., Mat, T., and Abdullah, A. (2023). Environmental management accounting system adoption and sustainability performance: Triple bottom line approach. Management and Accounting Review, 22(1), 229-263.
Nyeadi, J.D., Ibrahim, M. and Sare, Y.A. (2018). Corporate social responsibility and financial performance nexus: Empirical evidence from South African listed firms. Journal of Global Responsibility, 9(3), 301-328.
Rangaptook, W. (2020). Thai children’s competencies in the era of VUCA world. Kuruspawitthayachan Journal, 1(1), 8–18. (in Thai)
Rangkuti, M. B. (2023). Green accounting in enhancing sustainability report disclosure. International Journal of Research and Review, 10(11), 483-490.
Songklang, K. and Sripokangkul, S. (2020). Corporate Social Responsibility of the True Corporation to Support Education. Journal of Modern Learning Development, 5(6), 88-101. (in Thai)
Togkaew, T. and Pasunon, P. (2018). The Documentary Research to Synthesize Components and Analyze the Relationships of Managing Capanilities of Occupational for People with Disabilities: The context of Situation, Paradigms and Capability Approach. Silpakorn University Veridian E-Journal, 11(3), 2162-2192. (in Thai)
Tuphrut, N., Boonkuer, S. and Ampha, O. (2020). Factors of Success in Trang Community Enterprise by the Use of Balanced Scorecard. Nakkhabut Paritat Journal Nakhorn Si Thammarat Rajabhat University, 12(1), 1-12. (in Thai)
Wagner, S. (2019). In search of ethics: from Carroll to integrative CSR economics. Social Responsibility Journal, 15(4), 469-491.
Wiwattanakornwong, K. (2024). Waste reduction in the order management process through enterprise resource planning: A case study of ABC Company. Journal of Social Innovation and Mass Communication Technology, 7(3), 60-72. (in Thai)
Yangyuen, W. (2020). ESG Performance and Corporate Financial Performance in Sensitive Industries – An Empirical Study of European Union. Thesis of the Degree of Master’s Program in Management. Bangkok. Mahidol University. (in Thai)
Zyznarska-Dworczak, B. (2020). Sustainability accounting—Cognitive and conceptual approach. Sustainability, 12, 1-24.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal of Innovation and Management

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
See Publication Ethics https://so03.tci-thaijo.org/index.php/journalcim/Ethics