Opportunities and Challenges of Thailand in Medical Tourism for Visitors from the Middle East
Keywords:
Medical Tourism, Challenges, Middle East Countries, Medical Hub, OpportunitiesAbstract
This research explored the opportunities and challenges of Thailand in medical tourism for visitors from the Middle East, using national interest concept as analytical frameworks. This qualitative research gathered data through seven in-depth interviews with Middle East experts and Arabic interpreters using open-ended questions, along with a review of related literature. The findings revealed that following the restoration of diplomatic relations between Thailand and Saudi Arabia, an opportunity arose from increased tourist numbers from Gulf Cooperation Council countries. In response, Thailand has focused on establishing itself as a medical hub in Asia, with the government and healthcare providers implementing targeted policies and promoting investment in medical facilities and technology to enhance healthcare quality and attract medical tourists. (Deb, 2024) However, Thailand still faces challenges in language, culture, and competition from other countries in the region.
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