The Enhancement of Business Performance in Eastern Special Economic Zone: A Mediating Role of Supply Chain Flexibility

Authors

  • Wanthanee Mekwilai College of Logistics and Supply Chain, Suan Sunandha Rajabhat University
  • Wissawa Aunyawong College of Logistics and Supply Chain, Suan Sunandha Rajabhat University

Keywords:

Business Performance, Logistics Flexibility, Supply Chain Flexibility, Eastern Economic Corridor

Abstract

This research aimed (1) to study the levels of Business Performance (BP), Logistics Flexibility (LF), and Supply Chain Flexibility (SCF), and (2) to study the mediating role of SCF on BP. The sample consisted of 360 entrepreneurs of businesses in EEC. The stratified random sampling by area was used. The questionnaires were distributed, and data were analyzed with Confirmatory Factor Analysis and Structural Equation Modeling. The research findings revealed that: (1) the levels of BP, EU, LF, and SCF were at a high level, and (2) LF and SCF had a direct positive effect on BP and LF had a positive direct effect on SCF. Such findings can be used as guidelines for improving their business performances. Moreover, Government agencies can use the results of this study to formulate policies for helping entrepreneurs. Academicians and interested people can study the research findings and conduct further research.

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Published

2024-05-27

How to Cite

Mekwilai, W. ., & Aunyawong, W. (2024). The Enhancement of Business Performance in Eastern Special Economic Zone: A Mediating Role of Supply Chain Flexibility. Journal of Innovation and Management, 9(1), 51–64. Retrieved from https://so03.tci-thaijo.org/index.php/journalcim/article/view/272517

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Research Articles