A Study Collaboration between Government, Private, and Public Sectors in the Development of Tourist Attractions in Five Southern Border Provinces

Abstract

The purposes of this qualitative research were: (1) to study the patterns, characteristics, and activities of the collaboration between the government, private, and public sectors in the development of tourist attractions in the five southern border provinces, (2) to examine the problems and obstacles, and (3) to provide guidelines and policy proposals for the development of tourist attractions. A structured interview form was applied as an instrument to conduct an in-depth interview with 15 key informants obtained from purposive sampling. Data were analyzed by using content and typological analysis. The results found that: (1) the collaboration was a network pattern. The nature of collaboration was sharing information, consulting, and playing a role. Collaboration activities were seeking information and preparing joint project; (2) problems and obstacles included, for example, the entrepreneurs and people in the community had insufficient income during the COVID-2019 pandemic, the product of the tourism community was not widely known, population structure was an aging society, skilled workers were insufficient; and (3) guidelines such as knowledge of public relations, selling community products online and foreign language training etc., and policy proposals such as having policies to encourage investment in business sectors.