Factors Affecting Tourists Decision on Health Tourism in the Area Eastern Seaside Province Group
Keywords:
Wellness tourism, Eastern Seaside Province GroupAbstract
This research has objectives in order to study the factors affecting decision making on health tourism in the area Eastern Seaside Province Group, the researcher conducted the study by using questionnaires. To collect data from both Thai and foreign tourist groups currently active in the Active Beach area 400 people by accidental sample selection Research tools are questionnaires for data collection and data validation. 100 percent returned questionnaires. Statistics used in data analysis were percentage, average, and standard deviation. The results of the research showed that Factors affecting the decision to visit the Active beach area in general are at a moderate level. When considering each aspect, it was found that Attraction Is at the highest level Facilities at a high level Transportation At a high level Service At a high level Public relations for tourist attractions at a high level. Additional suggestions include tourist attractions that should have beautiful landscapes, clean, and clean food with standards. Be safe in life and property. Accommodation prices are not too high.
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