Factors Affecting the Acceptance of the DLT GPS Application for Buses of Mongkolchai Transport Company Limited

Abstract

The two objectives of this research study were to (1) contrast individual degrees of acceptance of the DLT GPS application, which were sorted by the demographic characteristics and (2) study the technological factors that affect the implementation of the application. The quantitative research design was appled. The participants of the study were selected by the systematic sampling, including 400 passengers of type-four buses in Samut Sakhon. Questionnaire was used as the research instrument. The data were collected and subsequently analyzed by means of (a) descriptive statistics: frequency, percentage, average, and standard deviation and (b) inferential statistics: ANOVA and multiple regression analysis. The research findings revealed that (1) Regarding the demographic characteristics of the participants (gender, age, education, monthly income, and current profession), it has been unfolded that the participating passengers of the type-four buses with different monthly income as well as professions were seen of different degrees in accepting the DLT GPS application, which is at a level of .05. For the other factors besides such a group, the difference was not found, and (2) Focusing on the technological factors, it has reported 50.4% of possibility. Relying on the test of independent and dependent variables, it has been found that (a) perceived ease of use, (b) behavioral intention to use, and (c) attitude toward using could affect the individuals to accept the DLT GPS application, significantly at a statistical level of .05.