Factors Influencing the Acceptance of the Innovative Prototype for the Health Tourism Management
Keywords:
Technology acceptance, Innovative prototype, Management, Health tourismAbstract
The two objectives of this research were to (1) study the differences in degrees of acceptance of the innovative prototype for the health tourism management, which were sorted by demographic characteristics and (2) examine the acceptance of technology that influences the acceptance of the innovative prototype for the health tourism management. The research was conducted in a quantitative design. Selected by the systematic sampling, the participants encompassed 400 health tourists who have been to Thong Lor area, Bangkok. Questionnaires were employed. The collected data were analyzed by means of (1) descriptive statistics: frequency, percentage, average, and standard deviation and (2) inferential statistics: ANOVA and multiple regression analysis. The research findings revealed that (1) considering the participants’ demographic characteristics (gender, age, education, and current profession), it has reported that the participating health tourists with differences in such characteristics show no different degrees in accepting the innovative prototype for the health tourism management, which is at a level of .05, and (2) the factors influencing the acceptance of the innovative prototype for the health tourism management could reveal 65% of prediction accuracy. With the independent and dependent variable test, it has been found that the attitude towards use, behavioral intention, perceived ease of use and perceived usefulness could influence the participating tourists to accept the innovative prototype for the health tourism management, significantly at a statistical level of .05.
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