Innovation Factors Impacting Thai Border Trading Business in Ranong
Keywords:
Business innovation, Business success, Thai border tradeAbstract
This research aims to study the level of success and business innovation factors that affect the success of Thai border trades in Ranong. Collecting information from 305 border traders registered with Ranong Customs using confident and validated content questionnaires. Inference statistics used in hypothesis testing are multiple regression analysis. The results showed that majority of the samples were male, aged 41-50 years old, in the import and export business, with opinions on business innovation factors and the success level of Thai border traders in Ranong province at a very high level. From the test results found that the 5 elements of business innovation which are Leadership Planning Information Technology Personnel and process affect the success of Thai border trades in Ranong at a statistically significant level of 0.05
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