The Design of Information Technology Pattern for Traceability to Increase Export Efficiency of Golden Banana

Authors

  • Pimploi Tirastittam College of Innovation and Management, Suan Sunandha Rajabhat University
  • Patsara Sirikamonsin College of Innovation and Management, Suan Sunandha Rajabhat University
  • Hang LI College of Innovation and Management, Suan Sunandha Rajabhat University

Keywords:

Information Technology, Traceability Export, Golden Banana

Abstract

           The traceability Is one of the reasons that increase the consumer’s confident of buying the product as the consumer is able to track the route of the product and also able to reduce the loss of the company in the cost of returning product by the company itself. The traceability has 2 main components which are tracking and tracing. As now there are so many technologies which can apply to the traceability process and increase the efficiency of the traceability which will elevate the export efficiency of the exporting of golden banana. So, the author decided to proceed and research on the design of information technology pattern for traceability to increase export efficiency of golden banana as the Thailand’s golden banana has a very high export potential especially for exporting to Japan. The author was studied the literature review and related theory and did the in-depth interview to identify the most suitable process and technology then design the information technology pattern for traceability to increase export efficiency of golden banana. The evaluation of the pattern was in a “Good” and “Appropriate.”

References

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Published

2020-01-01

How to Cite

Tirastittam, P. ., Sirikamonsin, P. ., & LI, H. (2020). The Design of Information Technology Pattern for Traceability to Increase Export Efficiency of Golden Banana. Journal of Innovation and Management, 4(-), 59–65. Retrieved from https://so03.tci-thaijo.org/index.php/journalcim/article/view/240151

Issue

Section

Academic Articles