The Development of a Database for Tai Yai Cultural Tourism in the Border Area at Lak Taeng Checkpoint, Piang Luang Sub-District, Wiang Haeng District, Chiang Mai Province

Abstract

The objective of this research was to gather information and knowledge pertaining to the beliefs, history, legends, and other relevant aspects of tourist attractions in the border area at Lak Taeng Checkpoint, Piang Luang Sub-district, Wiang Haeng District, Chiang Mai Province.  The target group in this study consisted of nine community leaders and 46 local individuals.  Data collection involved a questionnaire survey, unstructured interviews, and a focus group interview. The collected data were then analyzed using descriptive statistics, namely frequency distribution, percentage, mean, and standard deviation. The content validity of the results were determined using the index of objective congruence (IOC). The findings of this research revealed that Tai Yai cultural tourist attractions, including architectures, fine arts, paintings or sculptures, reflect Tai Yai history, beliefs, roots, local wisdoms, and ways of life.  Furthermore, this study unveiled the profound influence of Buddhism on local culture and traditions, as well as the community’s unique identity, potentials, and strengths. The IOC results suggested that all the items evaluated, including content, language, and appropriateness, achieved scores greater than 0.50, and therefore, deemed appropriate for dissemination. The findings were shared with Tai Yai cultural tourism authorities, and Piang Luang Sub-district Administrative Organization to inform their tourism strategies. This information has also been made available through thaitourstudy.com. The main finding implication is that a comprehensive database can be used to attract a broader audience. Moreover, community members should continuously share and develop the information to increase the visitors and create more jobs and careers in the community.