Attitude Factors Predicting Moon Festival Practice among Chinese Thai Youth in Hat Yai
DOI:
https://doi.org/10.14456/jlapsu.2023.13Keywords:
attitude, Moon Festival, Chinese Thai, youth, Hat YaiAbstract
The Moon Festival originated in mainland China during the Song dynasty. It is currently inherited in Hat Yai by Overseas Chinese immigrants. However, due to social and cultural change, the Moon Festival was increasingly recognized as cultural commodity instead of social and cultural values. Therefore, this research aimed to identify attitude factors predicting the practice of the Moon Festival among Chinese Thai youth in Hat Yai and develop a prediction equation for participation. The subjects comprised 160 Chinese Thai youths selected through purposive sampling. Data collection involved questionnaires, which were analyzed using the R program to calculate Pearson's product-moment and multiple linear correlation coefficients. The study revealed three significant predictors (favorable tourism conditions [X8], family unity [X4], and a stable economy [X7]) for the subjects’ Moon Festival practice (p < .001). Notably, the attitude factor of improving tourism (X8) exhibited the strongest correlation, while improving economy (X7) showed the weakest correlation. The derived prediction equation is as follows: Y ̂_y=-0.59+0.35X_4+ 0.19X_7 . The study provided insight into the attitudes that need to be fostered in young people to maintain and promote the success of cultures like the Moon Festival in Hat Yai.
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