A Confirmatory Factor Analysis of Components of Sports Tourism in Songkhla Province
DOI:
https://doi.org/10.14456/jlapsu.2021.10Keywords:
sports tourism, components of sports tourism, Songkhla provinceAbstract
This research aimed to perform confirmatory factor analysis of sports tourism in Songkhla Province
and to test construct validity of a model and empirical data. A questionnaire was used to collect data
from 420 tourists who traveled to watch or to participate in sports events in Hat Yai District and Mueang Songkhla District, Songkhla Province. Purposive sampling and snowball sampling methods were employed. The research instrument was a 30-question survey, and construct validity was analyzed using confirmatory factor analysis. The results of the confirmatory factor analysis of the components of sports tourism revealed that there was one major factor consisting of six indicators: tourist attractions, available packages, activities, accessibility, amenities and services, and community participation. When considering the indices, the model was fit with the empirical data, with χ2 2 = 5.65, df = 5, χ2 /df = 1.13, P-value = 0.34, RMSEA = 0.018, RMR = 0.01, CFI = 1.00, GFI = 1.00, AGFI = 0.98. Factor loading values of each index were between 0.61 and 0.89, coefficients of the observed variables (R2) were between 0.37 and 0.80. The indicators that had the highest weight value were amenities and ancillary services, and the least was tourist attractions. Government and private sectors could utilize the results of the current study by incorporating them in their policies and development plans to promote sports tourism activities in their provinces and to make the activities more effective in order to sustainably attract tourists to watch or participate in sports activities while traveling.
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