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The purpose of this research was to investigate the influence of personal characteristic, level of knowledge, motivation, and involvement in activities on the expression of bird club members. This quantitative study used a questionnaire to collect data from 180 members of Red-whiskered Bulbul Club in the Srinakarin Bangkok area. The data were analyzed, using descriptive statistics and path analysis. The results indicated that motivation had the most direct influence on the expression of the club members (.676) and personal characteristic had the most indirect and the highest total influence on their expression (.602/1.043).
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