Main Article Content
This study aims at analyzing the origin and the history of Hallyu or Korean wave, from Hallyu 1.0 to Hallyu 4.0. New trends and perspectives of the current Hallyu are the first case study in which the diffusion of Asian popular culture has been effectively done through information technology, as well as providing a good lesson that shows the success of the East Asian cultural industry in the world cultural order. In this regard, "Hallyu" can be divided into 4 stages, namely Hallyu 1.0 (K-drama), Hallyu 2.0 (K-pop music), Hallyu 3.0 (K-culture) and Hallyu 4.0 (K-style). This study suggests that for long-term success and sustainability Hallyu should focus on creating internally "Attractiveness" and externally "Cultural Network" for sharing knowledge throughout Asia.
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