Development of Facebook Content Fanpage to Communicate for Aunty Gee’s Herbal Salted Egg Product Marketing, Donthong Sub-district, Muang District, Phitsanulok Province

Abstract

            The purposes of this research were 1) to study concept on communication for marketing on Facebook Fanpage of salted eggs, 2) to develop Facebook content Fanpage to communicate for Aunty Gee’s herbal salted eggs at Donthong Sub-district, Muang District, Phitsanulok Province, 3) to study producers’ satisfaction of herbal salted eggs towards Facebook content Fanpage on Aunty Gee’s herbal salted egg products through the participatory process study having representatives from Aunty Gee’s herbal salted egg producers, main informants, including participating content design and media development.  The data were collected by employing interview, questionnaire, observation and group discussion and analyzed form and content of Facebook content Fanpage by content analysis via qualitative methodology; the satisfaction towards Facebook Fanpage was evaluated by SPSS for standard deviation and mean.

            The findings were found that 1) the concept on communication for marketing on Facebook Fanpage of Aunty Gee’s salted eggs should contain short content, brief and easy to understand; the content should be utilized by the target group and meet directly of the target group’s needs and enable to solve the problems for them.  In addition, the content should consistent with the social current in present situation. 2)The development of develop Facebook content Fanpage to communicate for Aunty Gee’s herbal salted eggs comprised three stages as follows: (1) stage of prior to development of Facebook Fanpage by gathering data from interview in order to plan Facebook Fanpage content format such as designation of objectives of Facebook Fanpage, designation of image/identify of Facebook Fanpage and manipulation/content preparation for presentation on Facebook Fanpage. (2) Production stage is designing and producing content according to plan in the stage prior to the production. (3) Evaluation stage is measurement and evaluation of Facebook Fanpage content. 3)The producers’ satisfaction of herbal salted eggs towards Facebook content Fanpage on Aunty Gee’s herbal salted egg products has the mean at 4.75 which is at the highest level.