Development of media relations "Seangkaew" Of the Faculty of Management Science Pibulsongkram Rajabhat University

Abstract

This research aims to 1) To study the opinions and developmental approaches of the media. 2) Develop a more effective audio-visual media. 3) To study the satisfaction with the development of public relations of glass-sound media of the Faculty of Management Science. The samples were 364 faculty, staff and students. The instruments used in the research were: Questionnaires on media use and media type requirements and characteristics of media. Include suggestions. And interviews with experts and administrators.

The research found that The average level of media exposure was 3.16, or 63.20 percent, followed by survey results and recommendations from interviews with experts and executives. Glass and Satisfaction Survey on Developed Media Relations. The results showed that The average level of satisfaction of the media was 4.40, or 88%. The average satisfaction was 1.24, or 24.8%.