The Comparison of Residents’ Perceptions of Potential, Impact and Local Support for Local Tourism Development between Chiang Mai and Pai
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Abstract
The objective of this article is to compare the causal relationship of the residents’ perceptions of destination tourism potential, the impact of tourism, and the support for local tourism development between Chiang Mai and Pai. A Structural Equation Model (SEM) was used to analyze the data. The model contains 15 observable variables; four exogenous latent variables (destination tourism potential, economic impact, social and cultural impact, and environmental impact); and one endogenous latent variable (the support for local tourism development).
The study found that local residents consider that private cooperation and support from local government are an important component of the support for local tourism development. Economic impact is the main factor influencing the support for local tourism development, but the magnitude of influence varies by destination. An employment opportunity for local people is significant economic impact of both destination, and local resident in both destination prefer the continuous development in the physical attractions and amenities. While social-cultural and environmental impacts create a little concern to local resident. The results of this study reflect that different destination should have different tourism development policy under the participation of all sector to achieve the sustainability of local tourism development.
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