The Guideline for Risk Management for Sport Tourism Development in Suphan Buri Province
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Abstract
This research aims to study risk management as guidelines for sports tourism development in Suphanburi Province, based on COSO's risk management principles, (COSO, 2020). The study was conducted by using qualitative research methods and using research tools by in-depth interviews of small discussion group with thirty key informants consisting of government representatives, private sectors representatives, and tourism experts.
The research study results found that there were important points of risk factors that affect goal achievement which need to improve as follows: (1) Lack of active support for sports and tourism from influential leaders in the province, (2) Lack of integrated cooperation among partner agencies network, (3) Lack of efficiency in marketing and public relations, (4) Regarding the situation of COVID-19 virus pandemic, thus, risk management guidelines for sports and tourism development in Suphanburi Province designed to choose the operation with two main strategies, which support the Risk Control Strategy and Diversification Strategy. Issue (1): Strategic planning and define roles for promoting sports tourism in the long run. Issue (2): Set up a cooperation network responsible for organizing sporting activities that promote tourism and links it to corporation in tourism development at state level. Issue (3): Use technology as main tool in developing integrated marketing communications. Issue (4): Create diversity in sporting activities at the community, corporate, and state level continuously and Issue (5): Developing a cooperative monitoring system for preventing, and controlling the spread of epidemics and natural disasters.
This study brings benefits to state agencies in the province in terms of setting up sports and tourism policies that are consistent with the local area. Network partners can apply the research findings to create activities and design guidelines for managing tourism and sports related activities that are consistent with the needs of the participants, public viewers and tourist which are consistent with the province’s outstanding features.
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