THE ESSENTIAL COMPETENCIES OF ONE TAMBON ONE PRODUCT (OTOP) ENTREPRENEURS FOR THE SUSTAINABILITY OF COMMUNITY ECONOMIES

Abstract

This research article presents a quantitative study using the concept of performance competency as the framework for the investigation. The research area is Mueang District, Nong Bua Lamphu Province. The sample group consists of OTOP products categorized under textiles and apparel, which have achieved a 5-star rating. This quantitative inquiry employs 6-point Likert scale questionnaires as its principal research tool, with a carefully selected cohort of 130 participants through a rigorous Multi-Stage Sampling technique. Data analysis is conducted applying descriptive statistics, Pearson’s Correlation Coefficient, and Multiple Regression Analysis (MRA).

The research findings indicate that: 1) The competencies of OTOP entrepreneurs in the textile and apparel domain are perceived with high importance, yielding a mean score of 4.73. 2) The analysis of the relationship between the competencies of OTOP entrepreneurs and community economic enhancement indicates that all six competency types—skills, knowledges, opportunities, managements, strategies, and relationships—are statistically significant at the 0.05 level. Notably, these independent variables account for approximately 51.800% of the variance in the dependent variable (R² = 0.518). 3) The findings indicate that the development of operational competencies of OTOP group members is a key factor in promoting the economic growth of the community.

This research can support management and strategy for assisting in business planning, defining long-term growth strategies, and developing products that align with market demand. And strengthening community relationships for building cooperation among OTOP members and within the community to create a social support network that strengthens and sustains the community's economy. Enhancing the competencies and operational abilities of OTOP members is a crucial mechanism that can help elevate the community's economy and ensure its sustainable growth in the long term.