QUALITY OF ELECTRONIC ACCOUNTING SERVICES QUALITY OF ACCOUNTING INFORMATION AND GROWTH OF SMALL AND MEDIUM BUSINESSES IN THAILAND

Authors

  • Phiraphat Manjit Sripatum University
  • Titaporn Sincharoonsak Sripatum University

Keywords:

Information Systems; Electronic Accounting; Accounting Information; Effectiveness; Growth,

Abstract

The objectives of this research were to study (1) study the influence of accounting information system quality on accounting performance effectiveness; and the growth of medium-sized businesses (2) study the influence of quality of electronic service work on accounting performance effectiveness and the growth of medium-sized businesses (3) study the influence of accounting information quality on accounting performance effectiveness and the growth of medium-sized businesses and small in Thailand This research is a quantitative research. A questionnaire was used to collect 400 samples. Data were analyzed using a statistical package. The results showed that accounting information system quality The stability of the accounting information system The flexibility of the accounting information system and the integration of accounting information systems It has a positive influence on the effectiveness of accounting operations. And growth and found that the quality of electronic accounting services. reliability in electronic services. The efficiency of the service aspect of attention and warranty It has a positive influence on the effectiveness of accounting operations. and reliability in electronic services aspect of attention Privacy and warranty had a positive influence on the growth and found that the quality of accounting information Accuracy of accounting information and related to decision making It has a positive influence on accounting performance and growth of small and medium enterprises in Thailand. Statistically significant at the 0.05 and 0.01 levels.

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Published

2025-04-30

How to Cite

Manjit, P., & Sincharoonsak, T. (2025). QUALITY OF ELECTRONIC ACCOUNTING SERVICES QUALITY OF ACCOUNTING INFORMATION AND GROWTH OF SMALL AND MEDIUM BUSINESSES IN THAILAND. Journal of MCU Buddhapanya Review, 10(2), 747–762. retrieved from https://so03.tci-thaijo.org/index.php/jmbr/article/view/279418

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Section

Research Articles