DEVELOPING THE ELECTRIC VEHICLE BUSINESS TO DRIVE QUALITY OF LIFE DEVELOPMENT

Abstract

The objectives of this research are 1) to study and analyze government policies toward promoting the electric vehicle business, 2) to study the demand for using electric vehicles among Bangkok people, and 3) to propose guidelines for the model of the electric vehicle business to drive Quality of life development This research is qualitative and has identified key informants, namely executives of the Automotive Industry Council and electric vehicle industry operators, totaling 8 people, using explanations and giving importance to social phenomena that occur based on The meaning of the interpretation of the content.

          The results of the study found that the electric vehicle business model guidelines drive the development of quality of life the government policy has a positive effect on the demand for purchasing electric cars. Because the electric car industry is a new industry the government needs to come in and help with encouraging people interested in using electric cars, such as reducing tax rates, purchasing discounts, and others. As for the factors driving the electric vehicle business to improve the quality of life. Performance factors and safety factors of electric cars this is due to distrust of electric vehicle technology and public utilities. About electric cars, it was found that there were shortcomings in public utilities such as electric car repair centers. Knowledge of technicians who repair electric cars and there are few public electric vehicle charging stations. Affecting problems in the travel distance of electric cars.