FACTORS AFFECTING THE SELECTION OF NON-SCHEDULED CHARTER AIRLINE SERVICES IN THAILAND

Abstract

The objectives of this research article are 1) to study demographic factors affecting the selection of non-scheduled charter airline services in Thailand; 2) to study the marketing mix factors (7Ps) in providing services and selecting Use the services of non-scheduled charter airlines in Thailand and 3) to provide information to support non-scheduled charter airlines in promoting the aviation industry business in Thailand. It is quantitative research. The research results according to objective number 1 found that the majority of the sample group were male, 284 people, representing 71.00 percent, and 116 people were female, representing 29.00 percent. The research results according to objective number 2 found that the results of data analysis of marketing mix factors affecting the selection of non-domestic charter airline services ( = 4.08, SD= 0.76) in terms of price, ( =4.22 , SD=0.75) in terms of products, services and distribution channels were at the same high level ( =4.17, SD=0.76). The research results according to objective number 3 found that different genders There is a significant difference in the marketing mix factors affecting the selection of non-domestic charter airline services at the 0.05 level, including age, occupation, and educational level. Average monthly income It affects the marketing mix factors that affect the selection of non-domestic charter airline services. Not significantly different at the 0.05 level.The results of this research found that the majority of service users It is not an important factor for non-scheduled charter aircraft users. Compared to general customers who travel by other types of aircraft.