Acculturation Strategies and Identity Formation in How to Make Millions Before Grandma Dies

Abstract

This study examines the acculturation strategies and cultural identities of second-, third-, and fourth-generation Sino-Thais by employing Berry’s acculturation theory and Bhabha’s concept of the third space. This paper analyzes the portrayals of Sino-Thais in the film How to Make Millions Before Grandma Dies (2024). Using textual analysis of dialogues and scenes, we explore acculturation and third space in language use and cultural practices. Findings indicate varying acculturation strategies among Sino-Thai characters. The second generation integrates Chinese culture into Thai culture, while the third generation primarily employs an integration strategy in familial contexts and an assimilation strategy in professional or formal settings. The fourth generation adopts an assimilation strategy, resulting in a decline in Chinese language proficiency and reduced engagement with Chinese traditions. However, the film demonstrates that the fourth generation can maintain a connection with their ancestors if they choose to, highlighting the enduring nature of Chinese heritage. This suggests that cultural heritage cannot be entirely lost. Furthermore, this study reveals that Sino-Thai characters construct unique cultural identities in a liminal space, which is neither entirely Chinese nor Thai.