The Fundamental Understanding of Autoethnography
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Abstract
This article presents the definition, development, and key characteristics of autoethnography, a qualitative research methodology that emphasizes the researcher’s self-reflection within cultural and social contexts. The article traces the historical evolution of autoethnography, from its initial use by Karl Heider (1975) to its conceptual refinement by David Hayano (1979) and later advancements by scholars such as Carolyn Ellis and Arthur Bochner (2000). The article highlights how autoethnography is a crucial tool for self-analysis, employing narrative inquiry and introspection to yield deep insights into the dynamic interplay between individual experience and broader social structures.
However, this approach remains contested within academic discourse, particularly in relation to concerns about validity, bias, and generalizability, due to its inherently subjective nature. This article critically examines both the strength and limitations of the method and proposes methodological refinements to enhance its academic rigor. The discussion emphasizes strategies for ensuring validity, incorporating theoretical frameworks, and broadening the application of autoethnography across multiple disciplines.
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