An Analysis of “Kontuenthum” Phenomenon Based on the Concepts of Paulo Freire’s Conscientization Enhancement and Alan Rogers’s Route to Change
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The objectives of this study were two-fold: (1) to analyze the Kontuenthum (The Awakened Ones) phenomenon in relation to fostering conscientization and providing a route to change, and (2) to assess the impact of this phenomenon on the Thai people. The findings revealed that the Kontuenthum phenomenon effectively facilitates conscientization among Thai individuals through a six-step desirable change process. Regarding its impact on Thai society, the phenomenon has been well-received, as evidenced by the popularity of video clips on social media platforms, such as TikTok. Despite the teaching style being bold, intense, blunt, and unapologetic, the messages focus on truth and are delivered in simple, accessible language. Furthermore, the teachings have provided comfort to listeners and encouraged the development of consciousness about various issues, sparking a societal trend aimed at challenging and eradicating superstitious beliefs on a broader scale. However, the Kontuenthum approach has its limitations. Most of the target audience experiences only an initial awakening or awareness from watching short video clips. They have not yet received adequate education or training to develop the skills, knowledge, or understanding required to address real-life challenges aligned with their specific needs.
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