Public Relations Media for Tourist Cycling Routes in Ubon Ratchathani Municipality Area

Abstract

This study is aimed to examine public relations media for tourist cycling routes in Ubon Ratchathani Municipality area.  Quantitative methods were utilized to collect the data. Sample representatives of this study were 400 cyclists. Additionally, descriptive and Inferential Statistics t-test and F-test (One-way Anova) were also employed for data analysis. Findings revealed the following information.

1. 1. The overall perception level of the tourists was at a medium level. Considering each perspective, the highest level was printed matter, while people media, online media, and other media forms ranked second, third and forth, respectively.


2. 2. The cyclists of different ages perceived the forms of media and expressed their feelings and attitudes towards the media differently, with the statistical significance at 0.05. The other pairs were not different.


3. 3. The contents of the printed media used for the public relations and promotion of the cycling routes should be composed of; (1) brochure’s front cover displaying beautiful landscapes of tourist destinations with emergency contacts, restaurants and accommodations, and fundamental hand symbol images shown on the back cover, and, (2) the main contents with the attractions’ brief information and clear cycling route map inside the brochure as the main content.