Development for Creative Tourism Activities of Sa-Nuan Nok Village, Huai Rat District, Burirum Province

Abstract

This study aims to analyze the context of tourism activities at
the Sanuannok community and to suggest activities for tourism
development. Moreover, this research aims to study the process of
tourism activities development at the Sanuannok village and to give
examples on how creative tourism activities can be developed based
on a theoretical model of specific creative tourism, which focuses on
the six points of local identity, improving skills of tourists, emphasis on
experience, intangible resources, custom and participation of tourists.
Using the aforementioned six point theoretical model, the
analysis has found that the context of the tourism activities at the
Sanuannok community has both advantages and disadvantages of the
community. In particular, there are certain features in the development
and processing of the tourism activities that are lacking. For example,
the tourism planners and development at the Sanuannok community
may need to more enhance the experience for visitors at the
Sanuannok community by making it interactive – the tourists can
participate in activities such as learning the way of spinning the thread,
producing silk, drawing on the fabric and sewing the souvenir. The
emphasis is on the management of intangible resources, such as the
shift from the sale of ready-made silk fabrics to tied fabrics to allowing
tourists to participate in the local production before they do the actual
purchase. Moreover, tourists can learn the locals’ way of life by means
of homestay or giving them access to local silk production facilities – a
mutually beneficial and sustainable form of tourism. Overall, creative
tourism activities at Sanuannok community should include learning,
experimental, and purchasing activities.
To add to the aforementioned lacking features of the creative
tourism development at Sanuannnok community, the study
recommends that the creative tourism activity development office of
Sanuannok community work hand-in-hand with the Office of Buriram
Tourism and Sport in conducting a workshop on converging local
tourism with information technology media. It would be highly
beneficial for the local tourism if they can distribute and promote
products and tourist attractions online, respectively.