Theme Park in Thailand: Development and Key Success Factors

Abstract

Theme Park is a kind of recreational attractions which
is popular and generates tremendously revenue for many
countries. However, Theme Park in Thailand has just recently
become popular because of public sector investment and
support from government sectors for increasing new attraction
in order to meet the demand of tourists which has changed
and became more complicated.
The information from the survey shows that the
knowledge about theme park in Thailand is very little. This
article aims to present the primary data of theme park from
survey literature. The data are divided depart into 3 parts:
meaning, characteristic, importance, type, and difference
between theme park and amusement park; history and
development of theme park of the world and Thailand;
standards and key success factors of theme park.