ความต้องการสารสนเทศการท่องเที่ยวเชิงสุขภาพในประเทศไทยของนักท่องเที่ยวไทย

บทคัดย่อ

This study investigated 384 Thai tourists’ needs for health tourism information in Thailand using questionnaires as data collecting tool. The collected data were analyzed by percentage, mean, standard deviation, and an independent t-test. The findings revealed that 1) most of tourists searched for information on hotels and accommodation which provided WIFI , beautiful views, and swimming pools; 2) the majority of respondents were interested in information on restaurants, natural touristic spots, health tourism activities, traditional Thai massage shops, and integrated tour arrangement of natural attraction visits and health tourism; and 3) most of the Thai tourists paid much attention to health product information and healthy food.