Journal of Information Science Research and Practice

January - March

Sun, 30 Mar 2025 00:00:00 +0700

Digital DNA: Hands-on Student Perspectives on Digital Skills and Innovation for Future Practical Graduates

Nattapong Wongwan, Kanyarat Kwiecien — Sat, 22 Mar 2025 00:00:00 +0700

Purpose: To examine students' perceptions regarding the elements of digital literacy and innovator capabilities among Hands-On Students of Rajamangala University of Technology, and to compare these perceptions based on gender and various fields of study.

Methodology: This study employs a quantitative research methodology. Data were gathered using an online questionnaire from students at Rajamangala University of Technology across 9 campuses, resulting in a total of 516 respondents. The data were examined utilizing percentage statistics, mean, standard deviation, and t-test.

Findings: Students possess a strong perspective on all components of digital literacy and innovator for Hands-On Students. The analysis revealed that gender and field of study do not influence opinions on digital literacy and innovator for Hands-On Students.

Application of this study: The study findings indicate that students acknowledge the significance of digital literacy and innovation in preparing them become competent graduates ready for future jobs. Consequently, Rajamangala University of Technology should formulate definitive policies and plans to enhance digital literacy and innovator, thereby cultivating capabilities in these areas.

October - December

Mon, 23 Sep 2024 00:00:00 +0700

Video Content Production Strategies of Famous Southern TikTokers

Thanandon Pairot , Supharoek Wesayasirin — Sat, 22 Mar 2025 00:00:00 +0700

Purpose: To study the patterns and techniques in creating successful video content that attracts viewers and builds a follower base, and to analyze content distribution strategies that help increase engagement and expand the follower base of Southern Thai TikTokers and celebrities.

Methodology: This mixed-methods research includes qualitative research through in-depth with 15 leading Southern Thai celebrity TikTokers. It also involves quantitative research using questionnaires from 400 followers of Southern Thai TikTokers. The purpose is to study the patterns and techniques in creating successful video content that attracts viewers and builds a follower base, and to analyze content distribution strategies that help increase engagement and expand the follower base of Southern Thai TikTokers and celebrities.

Findings: Southern Thai TikTok celebrities achieve success by creating content that addresses viewer behaviors, presenting entertainment and humor through Southern Thai local identity, responding to viewers' needs with brief and concise content customized to their preferences, as well as posting consistently and using appropriate hashtags that align with viewers' content discovery and following behaviors.

Applications of this study: The findings of this study can be applied in various fields, particularly in digital communication, social media, digital marketing, and content creation. They also contribute to the development of local creators’ capabilities, benefit the entertainment business and creative industries, and support the study of local culture through digital media. Furthermore, the results can inform the development of effective communication strategies for social media platforms.

Digital Approaches Toward Sustainable Human Capital Development: A Synthesis of Multidisciplinary Research Program

Songphan Choemprayong, Sakchai Lunlaporn — Tue, 13 May 2025 00:00:00 +0700

In Process