Problems and Information Needs of Cafe Co-Working Space Users in Mueang District, Khon Kaen Province
DOI:
https://doi.org/10.14456/jiskku.2025.9Keywords:
Cafe Co-Working Space, Information needs, User satisfactionAbstract
Purpose: This study aimed to examine the problems and information needs of users of Cafe Co-Working Spaces in Mueang District, Khon Kaen Province.
Methodology: This study employed a survey research method using an online questionnaire to collect data from a sample group of 400 participants. The data were analyzed using descriptive statistics, specifically frequency distribution and percentage, to evaluate the respondents’ opinions on various aspects.
Findings: The study found that most users place significant importance on the accuracy of information about establishments, considering it a crucial factor influencing credibility and decision-making in choosing services. Particular emphasis was placed on information related to menus, pricing, promotions, and operating hours. Regarding information accuracy, the survey revealed that 192 respondents (48%) reported experiencing this problem at a high level, while 94 respondents (23.5%) encountered it at a moderate level. In addition, the study identified limitations such as unclear categorization of establishments and difficulties in comparing information between venues, both of which pose challenges for users in selecting a location that aligns with their specific usage needs.
Applications of this study: The findings can be applied to the development of platforms or websites that compile comprehensive, reliable, and user-friendly information about Cafe Co-Working Spaces. This study is useful in the fields of information management, website development (UX/UI), and Co-Working Space service businesses.
Downloads
References
Chua, S. J. L., Myeda, N. E., Azmi, N. F., & Wong, C. W. (2024). Ascendancy of coworking space: User perceptions toward workspace features. Journal of Corporate Real Estate. https://doi.org/10.1108/jcre-06-2023-0023
Digital Economy Promotion Agency. (2022). Digital society series: Medical & healthcare smart city at Khonkaen. https://www.depa.or.th/th/article-view/digital-society-series-medical-healthcare-smart-city-khonkaen
Fauzia, A., Suharno, & Guritno, A. D. (2020). Consumer needs and consumer satisfaction in the creation of co-working space café business concept. IOP Conference Series: Earth and Environmental Science, 425, 012032. https://doi.org/10.1088/1755-1315/425/1/012032
Garrett, J. J. (2011). The elements of user experience: User-centered design for the web and beyond (2nd ed.). New Riders.
Hassan, B. (2023). Understanding consumer behavior in the digital age: Insights, trends, and implications. Journal for Social Science Archives, 1(1), 19–28. https://doi.org/10.59075/jssa.v1i1.3
Kojo, I., & Nenonen, S. (2014). Evolution of co-working places: Drivers and possibilities. Intelligent Buildings International, 9, 164–175. https://doi.org/10.1080/17508975.2014.987640
Lisdiawati, H., Sumarwan, U., & Yuliati, L. N. (2024). Decision analysis to rent of co-working space and virtual office in Jabodetabek areas. Indonesian Journal of Business and Entrepreneurship, 10(1), 65. https://doi.org/10.17358/ijbe.10.1.65
López Peláez, A., Erro-Garcés, A., Pinilla García, F. J., & Kiriakou, D. (2021). Working in the 21st century. The coronavirus crisis: A driver of digitalisation, teleworking, and innovation, with unintended social consequences. Information, 12(9), 377. https://doi.org/10.3390/info12090377
Morville, P. (2005). Ambient findability. O’Reilly.
Ningsih, Y. K., & Bonita, N. F. (2024). Design and development of a smart café system utilizing IoT for real-time remote monitoring and updates. Emitor Jurnal Teknik Elektro, 24(2), 191–199. https://doi.org/10.23917/emitor.v24i2.3276
Norman, D. A. (2013). The design of everyday things: Revised and expanded edition. Basic Books.
Organisation for Economic Co-operation and Development. (2021). Education at a glance 2021. OECD Publishing.
Pan, J., Chen, S., & Bardhan, R. (2023, October 4). Reinventing hybrid office design through a people-centric adaptive approach. Social Science Research Network. https://doi.org/10.2139/ssrn.4588674
Schnieder, M., & Beltagui, A. (2024). Understanding co-working space users: Aspect-based sentiment analysis. In 2024 IEEE/ACIS 9th International Conference on Big Data, Cloud Computing, and Data Science (BCD) (pp. 9–14). https://doi.org/10.1109/bcd61269.2024.10743079
Sidabutar, G. D. G. E., Seah, J. A., & Singgalen, Y. A. (2023). Analysis and design of web-based information system for coffeeshop management using design thinking methodology: Case of Kopi KurangLebih. Journal of Information Systems and Informatics, 5(1), 217–231. https://doi.org/10.51519/ journalisi.v5i1.455
Vanichvatana, S. (2018). Investigating users’ perspectives of coworking space: Cases of Bangkok CBD. Chinese Business Review, 17(9). https://doi.org/10.17265/1537-1506/2018.09.003
Wilson, T.D. (1999) Models in Information Behaviour Research. Journal of Documentation, 55, 249-270. https://doi.org/10.1108/EUM0000000007145
Yadav, N., Thoke, M., Shrivastav, R., & Prajapati, V. (2024). Consumer behavior in online purchasing. International Journal of Advanced Multidisciplinary Research and Studies, 4(3), 1108–1112. https://doi.org/10.62225/2583049x.2024.4.3.2908
Yamane, T. (1967). Statistics: An introductory analysis. Harper & Row.
