Development and Adaptation of the Community Markets: An Alternative for Integrated Agricultural Development
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Abstract
The community market is an important marketing channel in the local community. This research aimed to study the development, adaptation and factors affecting the persistence of the community markets under the project for the revitalization of the deteriorated environmental in the land reform areas through integrated agricultural development (PRO-IAD). This study included 8 community markets in 4 provinces – Maha Sarakham, Khon Kaen, Sakon Nakhon and Mukdahan. The research applied qualitative research methodology. Field data collecting methods included observation, group discussion, and interviews. The results showed that the 8 studied markets adapted into 4 types. The first type includes 2 markets which continued their operation, growth and stability. The second type includes 1 market that was separated into 3 markets. The third type includes 2 markets that still maintained their function but no expansion. The other 3 markets, the fourth type, stopped their operation. The factors affecting the persistence of the community market are: 1) variation and local uniqueness of products, 2) location of the markets and conditions of neighboring communities 3) other markets in the community and nearby areas such as the community shops and the mobile markets. The finally, most important factor was the strength of local people.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นลิขสิทธิ์ของวารสารทดสอบระบบ ThaiJo2 หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรจากวารสารทดสอบระบบ ThaiJo2 ก่อนเท่านั้น
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