Developmentof English Communication Handbook for Tourism Community: A Case Study at Nongtakai Village in Nongkong Sub-district, Nangrong District, Buriram Province

Abstract

This mixed-method research aimed 1) to explore problems and needs in using English for
communication of tourism community at Nongtakai Village in Nongkong Sub-district, Nangrong
District, Buriram Province, 2) to develop English for communication handbook, and 3) to examine
satisfaction with the handbook. The sample group was selected by using a purposive sampling
method. There were 50 people in the sample group, in which genders, age and education levels
were not taken into consideration. The sample group was divided into 1) 25 people from
sericulture and silk weaving groups, and 2) 25 youth leaders. The research instruments included
1) a set of questionnaire, 2) semi-structures interview, 3) English for communication handbook for
tourism community, and 4) a satisfaction questionnaire. Then, the quantitative data were analyzed
by using descriptive statistics i.e., percentage, mean (x̅), and standard deviation (S.D.) while the
qualitative data were analyzed by using content analysis.
The research results revealed that 1) the sample group had problems with every English
skills namely listening, speaking, reading and writing. However, they needed to improve speaking
and listening skills the most. 2) The topics that they needed to study were as follows: greeting,