The Value - Added Concept of the Contemporary Cultural Products by Certification Mark

Abstract

 This article aims to suggest developing the concept of the rules of the contemporary cultural product by certification mark, the importance of the contemporary cultural product certification mark, and the certification mark for contemporary cultural products in foreign countries such as the European Union and New Zealand. The results showed that the use of certification marks could show the uniqueness of the product that conveys that the consumer can add value to the product. However, the certification mark has not been used on cultural products, which is a standard that can be applied to all types of products and geographical indications have restrictions on the protection of goods from contemporary culture because the product must be linked to a geographical source. Therefore, there should be a development of a certification mark for contemporary cultural products. There should be a set of rules that can be adjusted according to the era, the participation of the successors of knowledge, and criteria for checking the certification mark to build consumer confidence. The development of the contemporary cultural product certification mark will give the Ministry of Commerce tools to communicate to consumers that will lead to product added value, enhanced competitiveness, and help in safeguarding the sustainable intangible cultural heritage and more concrete.