Factors Affecting Organization-Based Self-Esteem of Employees in a Retail and Wholesale Consumer Goods Company in Krabi Province.

Authors

  • Surin Chumkaew Lecturer, Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus
  • Chompunoot Duangjan Lecturer, Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus
  • Naphawat Thongrod Student, Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus
  • Saowalak Chongthong Student, Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus

Keywords:

Organization-based self-esteem, Occupational self-efficacy, Perceived job characteristics, Perceived organizational support

Abstract

The main objective of this research was to study the influence of occupational self-efficacy, perceived job characteristics, and perceived organizational support that affects the employees' organization-based self-esteem. It is quantitative research. The study sample consisted of 242 Thai full-time employees at the operational level of a company operating a retail and wholesale business of consumer goods in Krabi province. The research instrument was a questionnaire. Data were analyzed using descriptive statistics with statistical values such as percentage, mean, and standard deviation. Pearson correlation coefficient and test the hypothesis using multiple regression analysis using the enter method. The findings indicate that occupational self-efficacy, perceived job characteristics, and perceived organizational support positively influence employees' organization-based self-esteem. The three independent variables within the model were able to explain 47.2 percent of the variation in the dependent variable (p< 0.01).

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Published

2025-06-19

How to Cite

Chumkaew, S., Duangjan, C., Thongrod, N., & Chongthong, S. (2025). Factors Affecting Organization-Based Self-Esteem of Employees in a Retail and Wholesale Consumer Goods Company in Krabi Province. Journal of Industrial Business Administration, 7(1), 1–20. retrieved from https://so03.tci-thaijo.org/index.php/iba/article/view/280724

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Research Articles