Strategies of Advertising Creativity for Life Insurance Business

Abstract

The objectives of this study were as follows 1) to study business development factors. target group role perception and purchasing 2) to compare the relationship between business development factors target group role perception In terms of purchasing, the population consisted of general individuals who had used life insurance services and lived in Bangkok, a total of 400 samples, divided into 200 samples of life insurance insurers and 200 samples of savings life insurance insurers. Standard deviation and statistical comparisons between the two sample groups.

The results showed that the importance of the strategies of advertising creativity of life insurance business when classified by type of life insurance in general is different. The statistical significance was at the 0.05 level. Accumulated life insurance was more important than life insurance at statistical significance at the 0.05 level. Classified by type of life insurance, each aspect is business development target group role perception In terms of purchasing, it was found that all aspects were significantly different at the .05 level. All aspects of savings life insurance were more important than life insurance at statistical significance at 0.05 level.