Upgrading Competitiveness by Developing a Brand of Yuen Kin Meatballs to be Protected by Intellectual Property Laws to Lay a Sustainable Economic Foundation in Buriram Province.

Abstract

Abstract

This research aimed to 1. Study the awareness of intellectual property laws among street meatball entrepreneurs, their need for protection, and the factors affecting the success or failure of their applications for intellectual property protection. 2. Develop branding and packaging for street meatball entrepreneurs to receive intellectual property protection, and 3. Propose guidelines for developing mechanisms and systems to promote and support street meatball entrepreneurs in obtaining intellectual property protection. The results of the study found that

1. Awareness of intellectual property laws among street meatball entrepreneurs before receiving intellectual property law training from experts, 4 out of 10 entrepreneurs were aware that there were laws protecting the street meatball business, namely the Trademark Law.


2. The need for intellectual property protection among street meatball entrepreneurs, when street meatball entrepreneurs were made aware that they could apply for trademark protection for their street meatball business, it was found that a total of 6 entrepreneurs would proceed to register their trademarks for legal protection.


3. Factors affecting the success or failure of intellectual property protection applications by street meatball entrepreneurs