Guidelines for Adaptive Use of Mural Paintings’ Storytelling Knowledge to Support Cultural Tourism: A Case Study of Mural Painting at Phuthasima Temple, Thatphranom, Nakhon Phanom Province

Abstract

This research paper is a qualitative research with the aims of 1) to study storytelling knowledge from mural painting at Phuthasima Temple 2) to study storytelling knowledge management model in Phuthasima Temple 3) present guidelines for adaptive use of mural paintings’ storytelling knowledge to support cultural tourism. Data was collected through in-depth interviews with 10 key informants and content analysis was use for data analysis. The research found that a model of storytelling knowledge management from Phuthasima Temple consist of 7 steps such as 1) knowledge indicationn 2) creating and seeking knowledge 3) systematization of knowledge 4) processing and screening, 5) access to knowledge, 6) knowledge sharing, and 7) learning and utilizing knowledge. The guidelines for mural painting storytelling knowledge management were supported cultural tourism by applying the 7 steps of knowledge organization to create stories from the paintings as systematic for tourists who came to visit the temple with a local philosopher leading to the audience. In addition, the community organized activities to transfer the knowledge about mural painting storytelling to youth in the village in order to preserve the wisdom and knowledge of mural painting storytelling to the last forever.