Satisfaction Factors Affecting Food Application Decision Making in Samut Sakhon Municipality

Abstract

This study has the objectives 1. To study the demographic characteristics that affect the decision to order food through an application in the municipality of Samut Sakhon. 2. To study the satisfaction factor of the application usage affecting decision-making in Samut Sakhon Municipality, the population was 53,751 food consumers in Samut Sakhon Municipality, a sample group of 400 people. As a questionnaire The data were analyzed using frequency, mean, percentage, standard deviation. And multiple regression analysis using the Step Weiss method.

The results showed that consumer satisfaction factors influenced the decision of choosing a food application. In the municipality of Samut Sakhon Samut Sakhon Province Overall, it is at a very agree level. When considering each aspect, it was found that the price was the highest, followed by the product, distribution channel, marketing promotion, personal marketing, physical and process aspects, respectively. The product There was a wide variety of food items to choose from, not monotonous, with statistical significance at the 0.05 level. The food menu clearly states the price. There was statistical significance at 0.05 level, which was different. 3. It was found that the comparison of the consistency between the venues and the marketing promotion. There is an interesting giveaway activity. By allowing customers to participate There was statistical significance at 0.05 level, which was different. 4. It was found that the comparison of the consistency between the venues and the marketing promotion. New menus are always being introduced, statistically significant at a level of 0.05, which differs.