Factors Influencing the Decision-Making of the Chinese Students to study in Master of Business Administration (Chinese Program) in Thailand

Abstract

Research study Factors Influencing the decision-making of the Chinese Students for Master of Business Administration of Chinese students to study. The objective is to study the factors of personal reasons. The Image factor and the curriculum factors affecting decision-making to study a master's degree program in business administration (Chinese language course) in Thailand, among Chinese students from alumni and current students at the master's degree level Business Administration Program (Chinese Language Course) at Panyapiwat Institute of Management The sample number was 177 people using The Krejcie and Morgan's sample size calculation (Krejcie & Morgan, 1970, p.608-609) at the deviation of .05, which used a questionnaire to collect data. The statistics used for data analysis were mean, percentage and standard deviation and multiple regression analysis (MRA).

The majority of sample group were female, between 24-29 years old, various occupation, 5 years working experience or more, average income 30,000 bath per month. The hypothesis testing showed that personal reason influenced the decision-making of Chinese students to study MBA (Chinese Program) in Thailand. While, the research found that the interest in curriculum influenced Chinese students to make decision on studying MBA (Chinese Program) in Thailand. Besides, the University’s image factor about student exchange program with foreign countries and employment rate in labor market after graduate are at the significant level of 0.05. The curriculum factors also affect the decision making for study at Master of Business Administration (Chinese Program) of our sample group. The study found that the quality of curriculum and faculty’s teachers are the reasons for choosing their particular university at the significant level of 0.05.