FACTORS AFFECTING THE DECISION TO CHANGE JOBS OF COSMETIC SALES EMPLOYEES IN DEPARTMENT STORES IN BANGKOK AREA

Abstract

The objective of this research was to study personal factors and work motivation factors that affected the decision to change jobs among cosmetics sales employees in department stores in Bangkok. The sample group used was 400 cosmetics sales employees working in department stores, including both full-time and monthly contracted sales staff in Bangkok. The research instrument was a questionnaire. Statistical methods used for data analysis included frequency, percentage, mean, standard deviation, t-test for comparing differences between two variables, and Multiple Linear Regression Analysis.

The research results revealed that most of the sample group were female, aged between 29-35 years old, and held positions as Beauty Experts/Beauty Advisors. They had a bachelor's degree education, were single, had 1-3 years of work experience, and earned an average monthly income between 15,001 - 20,000 baht. The study found that personal factors such as age, job position, education level, and marital status significantly affected the decision to change jobs at a statistical significance level of 0.05. Motivational factors influencing the decision to change jobs among cosmetics sales staff in department stores in Bangkok included motivating factors such as job achievement and recognition, as well as hygiene factors such as salary, relationships with supervisors, organizational policies and administration, and job security.