Journal of Humanities, Social Sciences, and Arts https://so03.tci-thaijo.org/index.php/hsa <p> <strong> Journal of Humanities, Social Sciences and Arts</strong></p> <p><strong> ISSN 3056-9265 (Online)</strong></p> <p> Journal of Humanities, Social Sciences and Arts is a journal of the Faculty of Humanities and Social Sciences at Udon Thani Rajabhat University. Its objective is to serve as a center and platform for disseminating research articles and academic articles. The scope covers content in the humanities, social sciences, and arts, as well as other related fields. It is published twice a year (January-June and July-December) and undergoes a quality evaluation by at least 3 qualified experts (peer reviewers) from various institutions. The process uses a double-blind peer review where the identities of both the authors and reviewers are concealed during the evaluation (Double-blinded peer review).</p> <p> As of June 6, 2024, the journal has cancelled its previous International Standard Serial Numbers (ISSN), which were ISSN 2697-5769 (Print) and ISSN 2697-5750 (Online). These have been updated to <strong>ISSN 3056-9265 (Online)</strong> in order to comply with the criteria for evaluating the quality of academic journals in the TCI database, Round 5, 2025-2029. The Journal of Humanities, Social Sciences and Arts (H.S.A. Journal) has received quality accreditation from the Thai-Journal Citation Index Centre (TCI) <strong>as a journal that has passed quality certification in Tier 1 and is included in the TCI database from January 1, 2025 - December 31, 2029.</strong></p> คณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏอุดรธานี en-US Journal of Humanities, Social Sciences, and Arts 3056-9265 IMPROVING THE DEVELOPMENT OF MANAGEMENT IN THE CULTURAL COUNCIL OF KAMPHAENG PHET PROVINCE https://so03.tci-thaijo.org/index.php/hsa/article/view/290222 <p>This study aims to study 1) the situation, 2) problems, and 3) development guidelines for the management of the Kamphaeng Phet Provincial Cultural Council. It is a qualitative research study. Data collection was conducted through structured in-depth interviews with 30 members of the Kamphaeng Phet Provincial Cultural Council and 5 cultural experts. The collected data were analyzed using content analysis based on the research objectives.</p> <p>The study revealed that the management of the Kamphaeng Phet Provincial Cultural Council faces several challenges, including a lack of national recognition, limited dissemination of information, and insufficient support from relevant agencies—particularly in terms of budget, equipment, and modern technology. Additionally, there are issues related to personnel management and unstructured internal collaboration. To achieve sustainable development, key development strategies have been identified: enhancing public understanding of the Council’s role, utilizing modern technology for effective public communication, strengthening collaboration with all sectors, developing and adding value to cultural resources, and engaging younger generations in cultural initiatives. Implementing these strategies will help improve the efficiency of operations and elevate the Council's recognition at the national level in the future.</p> Itthirit Khawlaor Russadakorn Vinijkul Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-02-09 2026-02-09 8 1 1 15 ENHANCING MORALITY AND TRANSPARENCY IN LOCAL ADMINISTRATIVE ORGANIZATION MANAGEMENT: A CASE STUDY OF NAKHA SUBDISTRICT ADMINISTRATIVE ORGANIZATION, MUEANG UDON THANI DISTRICT, UDON THANI PROVINCE https://so03.tci-thaijo.org/index.php/hsa/article/view/290508 <p>This research aims to study 1) the situation of promoting morality and transparency in administration and 2) personnel’s opinions on factors affecting morality and transparency in administration, in the case of Na Kha Subdistrict Administrative Organization, Mueang Udon Thani District, Udon Thani Province, using a mixed research methodology of both quantitative and qualitative methods. Data collection used document study, questionnaires, in-depth interviews with key informants, and observation.</p> <p>The results of the study found that the situation of promoting morality and transparency in administration of Na Kha Subdistrict Administrative Organization, Mueang Udon Thani District, Udon Thani Province 1) in terms of leadership, adheres to the principles of morality and transparency by driving the No Gift Policy, has channels to listen to public opinions, promotes an open, transparent, and auditable organizational culture, has ethics training, and communicates with the public regularly, leading to the ITA assessment in 2024, which scored a good score of 95.84. 2) In terms of motivation, uses ethics training and rewards to motivate personnel, along with evaluations for salary increases, stimulates cooperation and positive competition to create a good working atmosphere. 3) In terms of communication and interaction, develop communication networks both internally and externally, clearly separate target groups, and check content regularly. To make communication effective, transparent, and accessible 4) In terms of goal setting and work control, there are two annual performance evaluations with an MOU system between each division head and subordinates, and a project monitoring committee, with an emphasis on working according to indicator standards. 5) In terms of work standards and training, there is a clear training policy with a supporting budget, with an emphasis on creating quality personnel who adhere to ethics, legal knowledge, and practical skills. Annual indicators are set. A study of personnel opinions on factors affecting ethics and transparency in management found that overall, the highest scores were achieved. Motivation, work standards, and training were the highest, followed by communication and interaction, and finally leadership. There is a recommendation that agencies should increase shared channels for information access, as existing channels are divided across different departments, requiring a channel where people can receive information together.</p> Israburut Hathee Saranya Charoensiri Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-02-09 2026-02-09 8 1 16 32