Journal of Humanities, Social Sciences, and Arts https://so03.tci-thaijo.org/index.php/hsa <p> <strong> Journal of Humanities, Social Sciences and Arts</strong></p> <p><strong> ISSN 3056-9265 (Online)</strong></p> <p> Journal of Humanities, Social Sciences and Arts is a journal of the Faculty of Humanities and Social Sciences at Udon Thani Rajabhat University. Its objective is to serve as a center and platform for disseminating research articles and academic articles. The scope covers content in the humanities, social sciences, and arts, as well as other related fields. It is published twice a year (January-June and July-December) and undergoes a quality evaluation by at least 3 qualified experts (peer reviewers) from various institutions. The process uses a double-blind peer review where the identities of both the authors and reviewers are concealed during the evaluation (Double-blinded peer review).</p> <p> As of June 6, 2024, the journal has cancelled its previous International Standard Serial Numbers (ISSN), which were ISSN 2697-5769 (Print) and ISSN 2697-5750 (Online). These have been updated to <strong>ISSN 3056-9265 (Online)</strong> in order to comply with the criteria for evaluating the quality of academic journals in the TCI database, Round 5, 2025-2029. The Journal of Humanities, Social Sciences and Arts (H.S.A. Journal) has received quality accreditation from the Thai-Journal Citation Index Centre (TCI) <strong>as a journal that has passed quality certification in Tier 1 and is included in the TCI database from January 1, 2025 - December 31, 2029.</strong></p> คณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏอุดรธานี en-US Journal of Humanities, Social Sciences, and Arts 3056-9265 IMPROVING THE DEVELOPMENT OF MANAGEMENT IN THE CULTURAL COUNCIL OF KAMPHAENG PHET PROVINCE https://so03.tci-thaijo.org/index.php/hsa/article/view/290222 <p>This study aims to study 1) the situation, 2) problems, and 3) development guidelines for the management of the Kamphaeng Phet Provincial Cultural Council. It is a qualitative research study. Data collection was conducted through structured in-depth interviews with 30 members of the Kamphaeng Phet Provincial Cultural Council and 5 cultural experts. The collected data were analyzed using content analysis based on the research objectives.</p> <p>The study revealed that the management of the Kamphaeng Phet Provincial Cultural Council faces several challenges, including a lack of national recognition, limited dissemination of information, and insufficient support from relevant agencies—particularly in terms of budget, equipment, and modern technology. Additionally, there are issues related to personnel management and unstructured internal collaboration. To achieve sustainable development, key development strategies have been identified: enhancing public understanding of the Council’s role, utilizing modern technology for effective public communication, strengthening collaboration with all sectors, developing and adding value to cultural resources, and engaging younger generations in cultural initiatives. Implementing these strategies will help improve the efficiency of operations and elevate the Council's recognition at the national level in the future.</p> Itthirit Khawlaor Russadakorn Vinijkul Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-02-09 2026-02-09 8 1 1 15 ENHANCING MORALITY AND TRANSPARENCY IN LOCAL ADMINISTRATIVE ORGANIZATION MANAGEMENT: A CASE STUDY OF NAKHA SUBDISTRICT ADMINISTRATIVE ORGANIZATION, MUEANG UDON THANI DISTRICT, UDON THANI PROVINCE https://so03.tci-thaijo.org/index.php/hsa/article/view/290508 <p>This research aims to study 1) the situation of promoting morality and transparency in administration and 2) personnel’s opinions on factors affecting morality and transparency in administration, in the case of Na Kha Subdistrict Administrative Organization, Mueang Udon Thani District, Udon Thani Province, using a mixed research methodology of both quantitative and qualitative methods. Data collection used document study, questionnaires, in-depth interviews with key informants, and observation.</p> <p>The results of the study found that the situation of promoting morality and transparency in administration of Na Kha Subdistrict Administrative Organization, Mueang Udon Thani District, Udon Thani Province 1) in terms of leadership, adheres to the principles of morality and transparency by driving the No Gift Policy, has channels to listen to public opinions, promotes an open, transparent, and auditable organizational culture, has ethics training, and communicates with the public regularly, leading to the ITA assessment in 2024, which scored a good score of 95.84. 2) In terms of motivation, uses ethics training and rewards to motivate personnel, along with evaluations for salary increases, stimulates cooperation and positive competition to create a good working atmosphere. 3) In terms of communication and interaction, develop communication networks both internally and externally, clearly separate target groups, and check content regularly. To make communication effective, transparent, and accessible 4) In terms of goal setting and work control, there are two annual performance evaluations with an MOU system between each division head and subordinates, and a project monitoring committee, with an emphasis on working according to indicator standards. 5) In terms of work standards and training, there is a clear training policy with a supporting budget, with an emphasis on creating quality personnel who adhere to ethics, legal knowledge, and practical skills. Annual indicators are set. A study of personnel opinions on factors affecting ethics and transparency in management found that overall, the highest scores were achieved. Motivation, work standards, and training were the highest, followed by communication and interaction, and finally leadership. There is a recommendation that agencies should increase shared channels for information access, as existing channels are divided across different departments, requiring a channel where people can receive information together.</p> Israburut Hathee Saranya Charoensiri Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-02-09 2026-02-09 8 1 16 32 UTILIZATON OF LOCAL REEDS TO DEVELOP PATTERNS AND PRODUCTS TO INCREASE THE VALUE OF LOCAL MATERRIALS STUDY AREA: KHOK PRONG COMMUNITY, WICHIAN BURI DISTRICT, PHETCHABUN PROVINCE https://so03.tci-thaijo.org/index.php/hsa/article/view/298028 <p>Utilizing local sedge to develop patterns and products to enhance the value of local materials in Khok Prong Subdistrict, Wichian Buri District, Phetchabun Province. Khok Prong community has a key resource, the “sedge,” which has distinctive characteristics. Local people have excellent sedge fiber weaving skills. However, pattern development and product development are still limited. This research aims to 1) study the utilization of local resources and the identity of the Khok Prong community; 2) design patterns and products from Khok Prong’s local woven sedge; and 3) evaluate satisfaction with the patterns and products from the developed woven sedge. This research utilized a mixed methodology. The qualitative study focused on studying identity data, pattern design, and product development from sedge, along with the application of other materials. The quantitative study assessed the satisfaction of the sample group in four areas: 1) community identity reflection, 2) pattern design, 3) product development, and 4) marketing and value. The results revealed that satisfaction levels were at a high to very high level. With the mean and standard deviation as follows: community identity (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />=4.64, S.D.=0.65), pattern design (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />=4.53, S.D.=0.56), marketing and value (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />=4.54, S.D.=0.57) were at the “very good” level, and product development (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />= 4.36, S.D.=0.21) was at the “very good” level. The results of the One-Sample t-test confirmed that the satisfaction was significantly higher than the mean at the .05 level, reflecting that the developed reed patterns and products met the needs of the target group beyond the established standards at a good level.</p> Arnut Siripithakul Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-03-16 2026-03-16 8 1 33 48 DECENTRALIZATION AND REGULATORY CONSIDERATIONS IN THE NAGA FLAG FESTIVAL: CHALLENGES AND DEVELOPMENTAL APPROACHES https://so03.tci-thaijo.org/index.php/hsa/article/view/287294 <p>The objectives of this research were to examine the problems and regulatory considerations in organizing the Naga Flag Festival and to propose development guidelines. This qualitative study employed purposive sampling. The research was conducted in a study site in Bueng Kan Province with 20 key informants comprising 10 local government personnel, 1 event organizer, 1 entrepreneur, 3 community leaders, 3 local residents, and 2 festival participants. Data were collected through focus group discussions using a structured interview guide, analyzed by content analysis, and presented in descriptive narrative form. The findings revealed that regulations related to organizing the Naga Flag Festival had significant impacts, with three main issues identified: 1) regulations that did not align with the community’s cultural context, such as requirements for the use of sacred sites and event permits; 2) rigid law enforcement leading to delays and uncertainties; and 3) limited community participation due to government laws and policies, resulting in conflicts between local authorities and stakeholders. The proposed development guidelines are as follows: 1) revise regulations to be more flexible and consistent with the local cultural context; 2) promote understanding and collaboration among agencies through meetings and community consultations; and 3) enhance community participation at all stages of festival organization, including opportunities for citizens to propose improvements to relevant regulations and measures.</p> Pakornsak Mongkonkeha Ekasak Hengsuko Nattapon Boonjumnong Satiyaphan Kochamit Supangjit Kanlayakaew Chatchanok Hengsuko Yuwathida Jampawan Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-03-17 2026-03-17 8 1 49 61 MOBILIZING SOCIAL SAFETY NETS TOWARDS INTEGRATED WELFARE: A CASE STUDY OF PATTANI PROVINCE https://so03.tci-thaijo.org/index.php/hsa/article/view/298030 <p> This research aimed to examine the mobilizing social safety nets toward inclusive welfare in Pattani Province, employing a participatory action research approach within a research and development framework, alongside mixed-methods methodology. The research instruments consisted of 1) a poverty household survey, 2) a CIPPEST model evaluation form, 3) semi-structured interviews, and 4) focus group discussion guides. The study involved 250 TPMAP-registered poor households and 38 purposively selected stakeholders involved in welfare mobilization. Quantitative data were analyzed using frequency, percentage, and mean, while qualitative data were examined through content analysis.</p> <p> The findings revealed that: 1) The social safety net system is shaped by local socio-cultural contexts, encompassing social services, social welfare, social security, and private and community assistance. However, significant gaps in access were observed: only 12.4% of informal workers were covered by social security, and 23% of poor households remained incorrectly registered. Sharp urban-rural disparities were also evident in education and health services. 2) Welfare provision in Pattani is characterized by diverse sources including state, community, and religious organizations. Although the state welfare card scheme reached 78.5% of eligible households, over 60% of recipients reported insufficient support for basic living. Community and religious-based welfare remained robust, with the Tokeh mutual assistance system active in 73% of communities and 92% of mosques organizing annual aid programs. 3) Efforts to integrate policy across agencies were evident, though public participation remained limited and resource distribution unequal. The pilot application of the "Pei ta nian model" improved service accessibility and beneficiary satisfaction, indicating its potential for building a sustainable social welfare system tailored to the Southern border context.</p> Jirachaya Jeawkok Somrudee Saguankaew Sawat Laipaporn Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-03-17 2026-03-17 8 1 62 79 DEVELOPMENT OF THE STAD COOPERATIVE LEARNING AND SIMULATION TECHNIQUE SUPPLEMENTED WITH POLYA PROBLEM SOLVING ON MONEY AND INCOME AND EXPENSE ACCOUNT ON MATHEMATICAL PROBLEM SOLVING AND ACHIEVEMENT OF PRATHOMSUKSA 3 STUDENTS https://so03.tci-thaijo.org/index.php/hsa/article/view/289036 <p>The purposes of this research were 1) to develop of the STAD cooperative learning and simulation technique supplemented with POLYA problem solving on money and income and expense account on mathematical problem solving and achievement of Prathomsuksa 3 students 2) to study mathematics problem solving ability and 3) to study and compare the students' mathematics achievement before and after The target groups consisted of 20 Prathomsuksa 3 students at Anuban Nongsang SAO. School, Wapiprathum district, Mahasarakham province who were studying Mathematics in semester 2 of the academic year 2024. The instruments used in this study were 12 lesson plans on learning activities; activities on money and income and expense account. students' behavior observation forms used by the teacher and research assistant. The interview questions were also operated by teacher and assistant teacher at the end of the process. The tests were used at the end of the practice cycle as the students' practice reflection. the test form of students' ability on mathematics problem solving and students' mathematics achievement. This research is an action research. When all operating cycles have been completed, then performed a final test. The results of this study were shown as follows: 1) Development of mathematics learning activities of the STAD cooperative learning and simulation technique supplemented with POLYA problem solving on money and income and expense account All 3 operational cycles provide issues for developing learning management. It can be concluded that there are steps and learning activities organized that are appropriate for students and can develop the ability to solve mathematical problems. There are 6 important steps: Step 1, preparation step, Step 2, presenting new content, Step 3, dividing into groups, Step 4, accepting roles and following roles, Step 5, discussing results, Step 6, evaluating step. 2) Students had ability on mathematics problems solving after being taught by mathematics learning activities of the STAD cooperative learning and simulation technique supplemented with POLYA problem solving. The mean score after learning was 27.05 or 90.17 percent. Students had an average score after learning not less than 75 percent. 3) The students' ability on mathematics achievement after being taught by mathematics learning activities of the STAD cooperative learning and simulation technique supplemented with POLYA problem solving were 14.90 or 49.67 learning and 28.25 or 94.17 percent respectively. Students had an average score after learning not less than 75 percent and the average score after learning was higher than before learning.</p> Nattapong Kunhakoon Butsawan Saenpluem Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-03-17 2026-03-17 8 1 80 94 ENHANCING THE HAPPY WORKPLACE ENVIRONMENT IN SCHOOLS UNDER THE THAWARAWADI EDUCATIONAL NETWORK OF THE SUPHANBURI SECONDARY EDUCATIONAL SERVICE AREA OFFICE https://so03.tci-thaijo.org/index.php/hsa/article/view/298062 <p>The objectives of this research were to examine 1) needs of the Happy Workplace, and 2) guidelines for enhancing the Happy Workplace state in schools under the Thawarawadi Educational Network, Suphanburi Secondary Educational Service Area Office. The sample consisted of 214 school administrators and government teachers selected through simple random sampling by lottery. In addition, seven key informants were selected through purposive selection. The research instruments included a 5-rating scale questionnaire with reliability coefficients of 0.97 for the actual state and 0.98 for the expected state, and a structured interview form. Data were analyzed using percentage, mean, standard deviation, the Priority Needs Index (PNI Modified), and content analysis. The findings revealed that: 1) the top three needs of the Happy Workplace in schools under the Thawarawadi Educational Network, Suphanburi Secondary Educational Service Area Office were Happy Body, Happy Relax, and Happy Money; and 2) the guidelines for enhancing the Happy Workplace, based on a five-step operational framework, consisted of: 2.1) policy formulation and trust building by school administrators; 2.2) happiness-oriented action planning and participatory management based on empirical data; 2.3) personnel management, work systems, and supportive measures for happiness promotion; 2.4) monitoring and evaluation to enhance the quality of a Happy Workplace; and 2.5) lesson-learned synthesis and network development to ensure the sustainability of a Happy Workplace.</p> Watcharapol Petcharee Patcharapa Tantichuwet Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-03-17 2026-03-17 8 1 95 111 DEVELOPMENT OF MATHEMATICS LEARNING ACTIVITIES ON RATIO AND PERCENTAGE BASE ON PROBLEM-BASED LEARNING APPROACH SUPPLEMENTED WITH KWDL TECHNIQUE ON ACHIEVEMENT AND MATHEMATICAL PROBLEM SOLVING OF PRATHOMSUKSA 6 STUDENTS https://so03.tci-thaijo.org/index.php/hsa/article/view/289035 <p>The purposes of this research were 1) to develop learning activities on ratio and percentage using problem-based learning approach supplemented with KWDL technique of Prathomsuksa 6 students, 2) to study and compare the students' mathematical achievement before and after being taught by learning activities through problem-based learning approach supplemented with KWDL technique, and 3) to study mathematics problem solving ability of Prathomsuksa 6 students by learning activities using problem-based learning approach supplemented with KWDL technique. The target groups consisted of Prathomsuksa 6 students. The instruments used in this study were divided into 3 parts: 1) 12 lesson plans on learning activities; activities on ratio and percentage, 2) students' behavior observation forms used by the teacher and research assistant. The interview questions used by the teacher and research assistant at the end of the process. The tests were used at the end of the practice cycle as the students' practice reflection, and 3) the test form of students' ability on mathematics problem solving and students' mathematics achievement. This research was divided into 3 action cycles: Organize learning activities according to learning management plans 1 – 4, 5 - 8, 9 -12 The results of this study were shown as follows: 1) The development of mathematics learning activities on ratio and percentage using problem-based learning approach supplemented with KWDL technique process could develop the ability of mathematical problem solving and mathematics achievement of students. 2) The students' ability on mathematics achievement after being taught by mathematics learning activities on ratio and percentage using problem-based learning approach supplemented with KWDL technique were 11.86 or 39.53 and 24.14 or 87.13 percent respectively. Students had an average score after learning not less than 75 percent and the average score after learning was higher than before learning. And 3) Students demonstrated ability on mathematics problems solving after being taught by mathematics learning activities on ratio and percentage using problem-based learning approach supplemented with KWDL technique. The mean score after learning was 27.79 or 92.63 percent. Students had an average score after learning not less than 75 percent.</p> Chawisa Bunpha Butsawan Saenpluem Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-03-17 2026-03-17 8 1 112 123 STRATEGIES FOR ENHANCING DIGITAL GOVERNMENT PLATFORM BASED ON THE SMART CITY CONCEPT FOR SUBDISTRICT ADMINISTRATIVE ORGANIZATIONS IN CHIANG RAI PROVINCE https://so03.tci-thaijo.org/index.php/hsa/article/view/298329 <p>This research aims to 1) study the environment of Subdistrict Administrative Organizations in Chiang Rai Province in order to implement the Digital Government Platform 2) assess the consistency of the draft Strategies for Enhancing Digital Government Platform Based on the Smart City Concept for Subdistrict Administrative Organizations in Chiang Rai Province and 3) assess the appropriateness of the Strategies for Enhancing Digital Government Platform Based on the Smart City Concept for Subdistrict Administrative Organizations in Chiang Rai Province. This research is a mixed-methods research, collecting data from local administrative organizations in Chiang Rai Province. Collect data using questionnaires from 70 Subdistrict Administrative Organizations in Chiang Rai Province, with the following target groups: agency executives, relevant agency personnel, and agency administrators. Quantitative data analysis by calculating the mean and standard deviation. Using the strategy draft consistency assessment form from executives of 6 local government organizations in Chiang Rai Province. Qualitative data analysis Process and analyze data using content analysis, descriptive statistics, SWOT analysis, and TOWS matrix. that use the Digital Government Platform and using the strategy suitability assessment form from executives of 6 local government organizations in Chiang Rai Province that use the digital local system and 3 strategy experts. Qualitative data analysis involves processing and analyzing data using content analysis and descriptive statistics.</p> <p>The study results found that 1) the assessment of the environment of local government organizations in Chiang Rai Province towards the use of Digital Government Platform was at Overall, the level was high. 2) Drafting a Strategies for Enhancing Digital Government Platform Based on the Smart City Concept for Subdistrict Administrative Organizations in Chiang Rai Province, consisting of 1 strategy, 4 main strategies, 16 sub-strategies. The results of the evaluation of the overall consistency of the draft strategy are at a very appropriate level and 3) The results of the assessment of the suitability of the Strategies for Enhancing Digital Government Platform Based on the Smart City Concept for Subdistrict Administrative Organizations in Chiang Rai Province are overall at the most appropriate level.</p> Bencharat Phakhphoomcharoensuk Nualnapa Chullasutti Tubtim Sukpin Prayoon Imiwat Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-03-24 2026-03-24 8 1 124 139 A COMPARISON OF LEARNING ACHIEVEMENT BEFORE AND AFTER STUDYING THAI LANGUAGE ON FIGURATIVE LANGUAGE USING THE COOPERATIVE LEARNING PROCESS (GROUP INVESTIGATION: G.I.) COMBINED WITH CONCEPT MAPS FOR MATTHAYOMSUKSA 3 STUDENTS AT THUNGFON WITTAYAKARN SCHOOL, UDON THANI PROVINCE https://so03.tci-thaijo.org/index.php/hsa/article/view/290506 <p>This study aimed to 1) compare students’ learning achievement before and after studying Thai language on the topic of figurative language, and 2) examine students’ satisfaction with the cooperative learning process using the Group Investigation (Group Investigation: G.I.) approach integrated with concept mapping. The participants were 38 Mathayomsuksa 3/1 students from Thungfon Witthayakhan School, Udon Thani Province, selected through cluster random sampling. The research instruments included: 1) five lesson plans on figurative language, 2) a 20-item multiple-choice achievement test, and 3) a student satisfaction questionnaire. Data were analyzed using mean, percentage, standard deviation, and dependent t-test. The results revealed that: (1) students’ post-test scores (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />=16.71) were significantly higher than their pre-test scores (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{X}" alt="equation" />=8.79), with a mean difference of 7.92 at the 0.5 level of statistical significance; and (2) students reported a high level of satisfaction with the cooperative learning process using the G.I. approach integrated with concept mapping, with an overall mean score of 4.09. These findings suggest that the integration of the G.I. model and concept mapping can effectively enhance students’ learning achievement and engagement in Thai language instruction.</p> Rujila Posawang Wanida Promkhet Copyright (c) 2026 Journal of Humanities, Social Sciences, and Arts 2026-03-25 2026-03-25 8 1 140 152