Journal of Humanities, Social Sciences, and Arts

MAT KHIT PATTERN DESIGN FROM LOCAL IDENTITY, BAN MAE NON, NONG PHAI SUB-DISTRICT, MUEANG UDON THANI DISTRICT, UDON THANI PROVINCE

Krissada Dupandung — 2024-09-17

This research aimed to design patterns for mats inspired by the local identity of Ban Mae Non and to assess consumer satisfaction regarding the mat patterns that represent the identity of the Mae Non weaving community in Nong Phai Sub-district, Mueang Udon Thani District, Udon Thani Province. The study involved collecting field data within the community and analyzing information from group discussions with members of the Mae Non weaving group. It was found that the community's identity included various elements from the past, which could be categorized into: 1) the identity of local flora, 2) the identity of local fauna and animals from local legends, and 3) the identity related to community architecture and decoration. These symbols could be translated onto the mat patterns using the traditional production techniques of the community, creating products with distinctive patterns that represent the Mae Non weaving group. These products were showcased for market testing at Central Plaza Udon Thani, and consumer satisfaction was surveyed among 100 participants. The evaluation of the beauty of the patterns received an average score at the highest level (mean score of 4.57), while the overall opinion on the usability of the patterns also ranked at the highest level (mean score of 4.69), with additional comments highlighting that the patterns were interesting, beautiful, and innovative.

THE CREATIVE DANCE WORK “AE-AONG ANONGNAT RATCHA MATSRI”

Kamonchanok Nokmuang — 2024-09-17

This creative performing arts work aims to provide an understanding of the literature of the Mahavesandorn Jataka and to use it as a foundation for creating a dance performance titled “Ae-Aong Anongnart Ratcha Matsri.” The creator has chosen the 13th chapter, Nakhon Khand, specifically the part where Queen Phusadee presents adornments (Ae), to convey the dance movements in the form of a creatively crafted folk-dance performance, gathering information from books, manuals, research works, theses, and research articles.

From the gathered information, the creators have recognized the significance of Princess Matree, who exhibited delicacy in every gesture, including bathing and dressing, before returning to Si Phin City. A total of 21 performers were involved, consisting of 7 male actors and 14 female actors. The costumes were inspired by the attire of the Isan people and the paintings (Huup Taem) found on the walls of the ordination hall (Sim Isan), combined with the imagination of the creators. The jewelry was selected to suit the performance, ensuring it was beautiful and appropriate for the wearers. Additionally, there were songs and musical instruments accompanying the performance, with new music created using Isan instruments. The performance was divided into three segments as follows:

In the first phase, Queen Phusadee presented adornments (Ae) to Queen Matsri for her to prepare and bathe. The creator skillfully devised 24 poses in 2 rows.

Phase 2 described the beauty of the musical instrument and the beauty of Princess Matsri, where the creator has devised 38 poses in 2 rows.

Phase 3: The praise and admiration of Queen Matsri before her return to Si Phe Nakorn. The creator has devised 25 poses in 2 rows.

The performance featured a total of 87 poses arranged in 6 rows, utilizing a board format with alternating rows and diagonal arrangements, defining directions in 4 ways according to the stage layout. All of this was a hallmark of the creative dance work titled "Ae-Ong Anongnat Ratcha Matsri" which brought novelty to the audience and added value to the performing arts for future occasions.

FACTORS AFFECTING TO DECISIONS-MAKING IN MONEY-SAVING OF RAJABHAT UNIVERSITY STUDENTS

Rungnapha Sorawong — 2024-09-17

The objective of this research was to study the personal factors and marketing mix factors affecting the savings decision-making of Rajabhat University students. The sample group consisted of 400 students from 5 Rajabhat Universities: Chiang Mai Rajabhat University, Udon Thani Rajabhat University, Ubon Ratchathani Rajabhat University, Phranakhon Si Ayutthaya Rajabhat University, and Songkhla Rajabhat University. The research instrument was a questionnaire, and the data were analyzed using frequency, percentage, mean, standard deviation, t-test, one-way analysis of variance (F-test), and multiple linear regression analysis.

The study found that the personal factors of the sample group, including gender, age range, education level, family monthly income, occupation, and frequency of saving, did not affect the savings decision-making of Rajabhat University students. However, the affiliation with Rajabhat University had a statistically significant effect on savings decision-making at the 0.05 level. Additionally, the marketing mix factors, particularly the product, promotion, and physical aspects, influenced the savings of the Rajabhat University student sample. The recommendation is that savings service providers should design products, marketing, and facilities that better suit the lifestyles of the younger generation. Additionally, there should be policies or measures that facilitate the younger generation to save and plan for their future financial security.

THE DESIGN BATIK PATTERN INSPIRA BY USA-BAROS LEGEND FOR COSTUME DESIGN COLLECTION

Siwasek Promwatthana — 2024-09-17

This research aimed to 1) study the legend of Usa- Baros as an inspiration for designing batik patterns, 2) design batik patterns based on the Usa-Baros legend, 3) design street-style clothing designs featuring these patterns, and 4) evaluate the satisfaction of a prototype clothing collection based on the Usa-Baros legend using batik techniques. Data was collected through interviews with three experts: one in the Usa-Baros legend, one in design, and one in batik production, to gather insights into the design process and a satisfaction assessment from 100 tourists regarding the prototype.

From the research, it was found that 1) the legend of Usa-Baros was a tragic love story of young lovers who were unfulfilled, connected to the tourist site of Phu Pha Bat Historical Park in Udon Thani Province. 2) The design of batik fabric patterns based on the Usa-Baros legend could be summarized into six important episodes: the birth of Nang Usa, Nang Usa playing in the water, the swan boat ceremony, Tao Baras riding a horse, the love encounter between Tao Baras and Nang Usa, and the wedding. The patterns used for communication come from prehistoric painted designs at Phu Pha Bat, including horse patterns, swan patterns, fish patterns, as well as various scratch designs, travel maps, lotus flowers, and the story of Nang Usa told in a street-style painting format. 3) Six outfits were designed to represent the Usa-Baros legend in all six episodes for gentlemen and ladies aged 25-35 years. 4) The evaluation of satisfaction regarding the Usa-Baros legend patterns was at a very good level (average = 4.62). The design of outfit 1 was at a good level (average = 4.49), the design of outfit 2 was at a very good level (average = 4.96), the design of outfit 3 was at a very good level (average = 4.54), the design of outfit 4 was at a very good level (average = 4.51), the design of outfit 5 was at a good level (average = 4.46), and the suitability of the design for outfit 6 was at a very good level (average = 4.51).

NAVIGATING THE NEXUS: A COMPREHENSIVE REVIEW OF THE RELATIONSHIP BETWEEN PUBLIC POLICY ADVOCACY AND PUBLIC POLICY MAKING

Sanya Kenaphoom — 2024-09-17

Public policy advocacy and policymaking are essential components of the democratic governance process. It plays an important role in determining the direction and impact of government actions. The relationship lies in acknowledging the interests of diverse stakeholders and the need to make informed decisions. Policy formulation involves determining implementation and evaluating policies to solve social problems. Thus, this article aims to explore the intricate interplay between public policy advocacy and the policymaking process. This comprehensive review delves into the historical evolution of advocacy practices, examining key principles, frameworks, and challenges within both public and private management. By providing insights into the evolving dynamics of advocacy, including the impacts of digital transformation, global collaborations, and data-driven decision-making, the article aims to shed light on the transformative trends shaping the advocacy landscape. The nexus between advocacy and policymaking is analyzed, emphasizing the need for inclusive, participatory approaches and the implications for policymakers, advocates, and scholars. The overarching goal is to navigate this complex nexus, offering a roadmap for future research, practical applications, and collaborative efforts to enhance the effectiveness and responsiveness of policymaking processes.

INTERVIEW QUESTIONS IN QUALITATIVE RESEARCH: GUIDANCE FOR NOVICE RESEARCHERS

Jamnean Joungtrakul — 2024-09-17

This academic article aimed at presenting guidelines for developing interview questions to be used in qualitative research to gain the appropriate quality data to achieve the objective of quality and trustworthy qualitative research results. A non-systematic literature review was applied in this study. A review of related literature was conducted and data extraction was performed and used as a basis for composing this article. The scope of the content of this article comprised: (1) Introduction to introduce the background and significance of the topic to be studied including the objective, method, and scope of the study; (2) literature review on definition, major components, types, techniques, and natures of the interview including data collection tools and questions to be asked in conducting interview in qualitative research; (3) conclusion; (4) new findings from the study; and (5) recommendations. The authors proposed a model of the process for developing questions for qualitative interviews that could be applied by qualitative researchers especially those who are novice researchers or shifted their paradigm to become qualitative researchers.