Journal of Humanities, Social Sciences, and Arts

COMMUNITY PARTICIPATION IN THE MANAGEMENT OF LAO WIANG WEAVING LOCAL WISDOM IN NOENKHAM VILLAGE, CHAINAT PROVINCE

Aumphorn Jindarat — 2026-05-16

This research aimed to 1) study the management of local wisdom in Lao Wiang weaving in Noenkham Village, Chainat Province, and 2) propose guidelines for the management of local wisdom related to Lao Wiang weaving in Noenkham Village, Chainat Province. The study employed a mixed methods research design. The key informants consisted of 40 participants selected through purposive sampling, including the chairman and members of the handwoven textile group, community residents, community leaders, and representatives from relevant agencies, namely community development offices and local administrative organizations. The research instruments included structured interviews, in-depth interviews, and focus group discussions. Qualitative data were analyzed using content analysis, while quantitative data were analyzed using descriptive statistics.

The research results found that 1) Noenkham Village is a community endowed with Lao Wiang weaving as cultural capital, generating an average annual income of 65,000 baht. The weaving is distinguished by its handwoven techniques, use of natural fibers, and the “Cho Bai Makham” pattern, which represents a unique identity of Chainat Province and has been registered as a Geographical Indication (GI). The community demonstrates a high level of participation in the preservation and transmission of local wisdom (4.66), particularly in planning, implementation, and decision-making processes. However, the handwoven textile group consists predominantly of elderly members, and challenges persist in terms of marketing and competition with products from other areas. And 2) the guidelines for managing local wisdom should focus on preserving and transmitting knowledge to younger generations, developing products and professionalizing group management, alongside promoting marketing strategies that emphasize local identity. Overall, the findings highlight the need to formulate policies and strategic plans to ensure sustainability. These include budgetary support, capacity development, multi-sectoral collaboration, intellectual property protection, and linkages with cultural tourism, among others.

THE METAPHORS OF THE “SINGLE MOM” IN CONTEMPORARY SOCIAL MEDIA: A STUDY OF CRITICAL METAPHOR ANALYSIS

Suphat Kaewphat — 2026-05-16

This study aims to investigate metaphorical expressions that reflect conceptualizations of “single mother” as represented in contemporary social media. It also examines communicative components through the framework of the ethnography of communication and explores the relationship between metaphors and underlying ideologies. The study employs the theoretical frameworks of Conceptual Metaphor Theory, the SPEAKING model, and Critical Metaphor Analysis (CMA). Data were collected from 2020 to 2024 from Thairath Online and Matichon Online newspapers.

The findings reveal that metaphorical expressions related to single mother can be categorized into four main types: [single motherhood as a journey], [single motherhood as a struggle], [single motherhood as home and family], and [single motherhood as a business]. These metaphors play a crucial role in conveying and shaping societal perspectives on women’s roles in both family and social contexts. Regarding communicative components, the study finds that setting, ends, and participants are key elements in communication. A variety of linguistic forms and contexts are employed to present stories of single mothers, including news reports, interviews, opinion pieces, and personal narratives. These forms aimed at promoting understanding and inspiring social engagement. Critical Metaphor Analysis (CMA) indicates that the use of metaphorical expressions related to single mother is closely associated with patriarchal ideology. Single motherhood is constructed as a form of struggle, reflecting a challenge to women’s roles within a patriarchal society. It also reflects Thai family values, which are shaped by gender expectations and prescribed roles for women. For example, the metaphor of single mother as “home and family” reproduces traditional family values. This form of communication, therefore, not only reflects the perspectives of media producers but also plays a role in reproducing or challenging prevailing ideologies in society.

DESIGN AND DEVELOPMENT OF MASCOTS TO ENHANCE IDENTITY BY STUDYING THE CORPORATE IDENTITY AND EXPERIMENTING WITH THE USE OF STEEL MATERIALS FOR ENVIRONMENTAL SUSTAINABILITY AT KING MONGKUT’S UNIVERSITY OF TECHNOLOGY THONBURI BANG KHUN THIAN CAMPUS

Raluek Insamian — 2026-05-16

This study aimed to design and develop a mascot that embodies the corporate identity of King Mongkut’s University of Technology Thonburi (KMUTT), Bang Khun Thian Campus, with a focus on material durability and sustainability. The research also evaluated the perception and satisfaction of the target audience regarding the developed mascot. The researcher has adopted the idea of designing a mascot to build recognition and reflect the organization's unique personality: the character O-RO (Orange Robot), which represents education through science and technology combined with structural lines of mangrove tree roots, and the campus's unique spatial layout, are closely linked to the mangrove ecosystem. The researcher began decoding the shapes by focusing on the physical characteristics of the supporting roots, which are unique in their systematic arrangement of strands radiating from and supporting the trunk. These lines were reduced and reorganized in accordance with the principles of visual art to create an artistic structure that has abstract beauty yet still retains the scent of nature, transforming the shape from delicate tree roots into a strong steel-bar structure. It reflects the combination of "nature" and "technology," which is the main identity of KMUTT Bang Khun Thian Campus. The sample comprised 80 stakeholders from the Bang Khun Thian Campus. Research instruments included a visual arts creative process and a perception assessment questionnaire. The design process began with an analysis of the campus’s spatial identity, using the "Mangrove Root"—a symbol of coastal ecosystem resilience and stability—as the primary inspiration to translate organic forms into artistic lines. To address durability concerns associated with traditional mascot materials such as resin or foam, the study utilized "2-khun steel rods" (approximately 6 mm), selected for their ductility, durability, and ability to be shaped into complex, root-like structures. The resulting mascot, a robot named "O-RO" (Orange Robot), was fabricated using electric arc welding with stainless steel electrodes. The base was designed to reflect ecological connectivity by integrating CNC plasma-cut steel plates and LED lighting systems to enhance visual prominence. Results indicated that the "O-RO" mascot effectively communicates the identity of KMUTT Bang Khun Thian. Evaluation data demonstrated high satisfaction, with 85–95% of participants selecting "Strongly Agree" or "Agree" across all categories. Key strengths included the clarity of corporate identity, the suitability of the steel material in conveying both strength and flexibility, and the quality of craftsmanship. However, participants suggested adjusting the LED light intensity to better harmonize with the overall sculpture. In summary, the use of steel rods in mascot creation not only ensures environmental durability but also serves as an innovative medium for communicating sustainability and enhancing corporate image.

KON BAN PA (PEOPLE-HOME-FOREST): PARTICIPATION DEVELOPMENT MODEL IN KHOK YAI COMMUNITY FOREST SUSTAINABLE MANAGEMENT OF PUBLIC WAPI PATHUM DISTRICT

Thanongsak Patsin — 2026-05-21

This research aims to 1) study the level of participation and factors influencing participation in community forest management, 2) create a model, and 3) validate the model of sustainable community forest management participation in the Khok Yai community forest in Wapi Pathum District, Maha Sarakham Province. This is a quantitative and qualitative research study. The sample in Phase 1 consisted of 500 people living around the Khok Yai community forest, using a sample size criterion of 20 times the number of variables (25 observable variables). The target group in Phase 2 consisted of 25 individuals involved in the management of the Khok Yai community forest, and the target group in Phase 3 consisted of 5 experts in community forest management selected through purposive sampling. Data collection tools included questionnaires and interviews. The collected data was then analyzed according to the research objectives.

The study found that 1) the overall level of participation in the sustainable management of the Khok Yai community forest was high in all aspects (=4.29, S.D=0.35), and the factors that significantly influenced participation in the sustainable management of the Khok Yai community forest at the .05 statistical significance level were factors contributing to community strength, factors related to sustainable community forest management, factors related to the sustainability of the community forest, and factors related to participation in sustainable community forest management. These four factors collectively explained the variance in participation in the sustainable management of the Khok Yai community forest. The model accurately predicted 99.80% of the data (R² = 0.998) and showed good fit with the empirical data (2 = 136.846, 2 /df = 1.095, p-value = .221, GFI = 0.970, AGFI = 0.959, TLI = 0.956, RMR = 0.006, RMSEA = 0.014). 2) The participatory model for sustainable management of the Khok Yai community forest comprised factors related to sustainable community forest management, community forest sustainability, and participatory management. 3) The suitability of the participatory model for sustainable management of the Khok Yai community forest was confirmed to be at the highest level, with interquartile consistency values less than 1.5 for all approaches.

HOW CHINESE REDUPLICATION REPRESENTS MEANING AMONG THAI LEARNERS OF CHINESE

Jin Wu — 2026-05-21

Despite extensive linguistic discussions on Chinese reduplication, limited empirical research has examined how reduplication structures influence semantic processing efficiency and meaning representation among second-language learners. This study therefore investigated how Chinese reduplication forms represent meaning through structural and cognitive mechanisms among Thai learners of Chinese. The objectives of this study were 1) to establish a theoretical framework explaining the relationship between Chinese reduplication structures and semantic functions, 2) to examine whether different reduplication forms influence semantic comprehension efficiency, and 3) to investigate the cognitive mechanisms underlying the relationship between linguistic form and semantic comprehension. A mixed-method research design integrating theoretical analysis, experimental investigation, and structural equation modeling was adopted. The population consisted of Thai secondary school students learning Chinese as a second language in Bangkok, Thailand. A total of 179 participants were selected using purposive sampling based on established inclusion criteria, including at least one year of Chinese language learning experience and basic Chinese reading ability. Data analysis included descriptive statistics, repeated measures ANOVA, reliability analysis, exploratory factor analysis, confirmatory factor analysis, Pearson correlation analysis, and structural equation modeling using SPSS and AMOS. The findings for Objective 1 demonstrated that Chinese reduplication structures systematically correspond to distinct semantic functions. The findings for Objective 2 revealed that different reduplication structures significantly influenced semantic comprehension efficiency, with simpler forms producing higher accuracy and faster reaction times than more complex forms. The findings for Objective 3 indicated that form recognition significantly improved processing fluency, which subsequently enhanced semantic comprehension. SEM results showed that form recognition had a significant positive effect on processing fluency and semantic comprehension, while processing fluency significantly influenced semantic comprehension. The study concludes that Chinese reduplication forms contribute to semantic representation by facilitating cognitive processing efficiency through systematic structural patterns.

THE TACTILE DENSITY OF FEAR (PM 2.5)

Manat Gavyota — 2026-05-21

This body of creative work presents an aesthetic analysis and interpretation of the abstract painting series, "The Tactile Density of Fear PM 2.5." It serves as an exploration of the phenomenon of air pollution and the threat posed by PM 2.5 fine dust, meticulously detailing its relationship with human emotion and technical processes. The significance of this work lies in the utilization of Tactile Density as a primary language of communication, challenging purely visual perception. The surface of the artwork is deliberately created with cracked and porous patterns through specific techniques. These characteristics are not merely visual representations, but a reflection of the network of invisible and harmful fine particles, thereby translating quantitative data (PM 2.5 levels) into a qualitative experience of tangible damage. Consequently, this series transforms physical harm into an emotional state: Fear and Dread. The heavy accumulation of black and grey masses within the composition creates a sensation of being oppressed by dense smog, a state that continuously erodes both physical and psychological well-being. Simultaneously, the red color erupting from the cracks in the black mass functions as a danger signal and reflects the internal inflammation caused by the infiltration of toxic particles. Within the context of Process-based Abstraction, this painting serves as a record of air pollution and the resulting damage. The cracking is thus interpreted as a biological and environmental erosion caused by the pollution, demonstrating that this air catastrophe has established a new landscape of apprehension in the contemporary era. Ultimately, this work challenges viewers to "feel" the fear of PM 2.5 through the coarse sensory perception of the creation, reaffirming the Material Essence that can communicate the suffering of the age.

POST-HUMANISM AND INNOCENCE

Phakpoom Pungpom — 2026-05-21

This creative research aims to study and design a 3D digital character reflecting the fusion between childhood innocence and technological evolution in the digital era, utilizing the concepts of Post-humanism and the Kintsugi philosophy as central interpretive frameworks. The researcher employed the physical characteristics and gestures of his son as the primary creative model, executed through an advanced digital sculpting workflow, including high-poly sculpting in ZBrush, hard surface mechanical design in Blender, and metaphorical PBR texturing in Substance Painter. The results of the creative process reveal that the character design titled "Post-humanism and Innocence " successfully conveys an aesthetic paradox with unity. The "Dabbing" pose, derived from real-life reference, represents age-appropriate joy, yet is encased in industrial cybernetic armor and a red emissive eye to symbolize adaptation in a future world. The deliberate selection of white ceramic textures combined with "Cracked Gold" reinforces the concept of precious fragility and the restoration of the human spirit amidst mechanical rigidity. This work serves not merely as character design for entertainment but as a medium for recording personal emotions and reflecting the dynamics of the family institution within contemporary technological society.

THE IMPACT OF WORK–FAMILY CONFLICT ON ENTREPRENEURIAL PERFORMANCE: THE ROLES OF JOB RESOURCES AND WORK ENGAGEMENT AMONG CHINESE FEMALE LEADERS

Huan Huang — 2026-05-21

This study examines how work–family conflict affects entrepreneurial performance among Chinese female leaders by integrating job resources and motivational mechanisms. Although previous studies have examined the relationship between work–family conflict and women’s work outcomes, limited research has simultaneously investigated the structural relationships among work–family conflict, perceived organizational support, job autonomy, work engagement, and entrepreneurial performance within the context of Chinese female leadership. To address this gap, a structural model was proposed linking work–family conflict, perceived organizational support, job autonomy, work engagement, and entrepreneurial performance. Survey data were collected from 450 Chinese female leaders, including managers and entrepreneurs across different managerial levels in China, using a purposive and snowball sampling approach. Measurement quality was evaluated through Cronbach’s alpha reliability analysis, exploratory factor analysis, and confirmatory factor analysis, and hypotheses were tested using structural equation modeling with maximum likelihood estimation. The results indicate that work–family conflict significantly and negatively predicts perceived organizational support, job autonomy, and work engagement, and also shows a significant negative direct effect on entrepreneurial performance. In contrast, perceived organizational support significantly positively predicts both job autonomy and work engagement, while work engagement demonstrates the strongest positive direct effect on entrepreneurial performance. These findings suggest that work–family conflict undermines entrepreneurial performance both directly and indirectly by eroding key job resources and reducing work engagement. The study contributes to the literature by providing an integrated resource-based explanation of how work–family conflict influences entrepreneurial performance among Chinese female leaders and highlights the importance of organizational support and autonomy in sustaining motivational and performance outcomes.