Journal of Humanities, Social Sciences, and Arts https://so03.tci-thaijo.org/index.php/hsa <p> <strong> Journal of Humanities, Social Sciences and Arts</strong></p> <p><strong> ISSN 3056-9265 (Online)</strong></p> <p> Journal of Humanities, Social Sciences and Arts is a journal of the Faculty of Humanities and Social Sciences at Udon Thani Rajabhat University. Its objective is to serve as a center and platform for disseminating research articles and academic articles. The scope covers content in the humanities, social sciences, and arts, as well as other related fields. It is published twice a year (January-June and July-December) and undergoes a quality evaluation by at least 3 qualified experts (peer reviewers) from various institutions. The process uses a double-blind peer review where the identities of both the authors and reviewers are concealed during the evaluation (Double-blinded peer review).</p> <p> As of June 6, 2024, the journal has cancelled its previous International Standard Serial Numbers (ISSN), which were ISSN 2697-5769 (Print) and ISSN 2697-5750 (Online). These have been updated to <strong>ISSN 3056-9265 (Online)</strong> in order to comply with the criteria for evaluating the quality of academic journals in the TCI database, Round 5, 2025-2029.</p> en-US n.mekara@udru.ac.th (ผู้ช่วยศาสตราจารย์ ดร.ณัฏฐานุช เมฆรา (รองคณบดี)) chutiphong.kh@udru.ac.th (ชุติพงศ์ คงสันเทียะ (ผู้ช่วยคณบดี)) Wed, 05 Jun 2024 00:00:00 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 COLLABORATIVE PUBLIC-PRIVATE PARTNERSHIPS IN PUBLIC SERVICE MANAGEMENT https://so03.tci-thaijo.org/index.php/hsa/article/view/274099 <p>Cooperative work in public services is marked as a paradigm shift towards a more comprehensive, flexible, and effective governance model. Awareness of the interconnected nature of social challenges, coupled with the limitations of traditional hierarchical structures, has stimulated the adoption of collaborative approaches to foster shared problem-solving and innovation. This article aims to critically explore the foundational concepts and practical implications of public-private collaboration initiatives in public service delivery. The study found that the models of collaboration between the public and private sectors include Public-Private Partnerships (PPPs), Outsourcing, Joint Ventures, Build-Operate-Transfer (BOT) schemes, Arrangements, Concession Agreements, Service Contracting, Management Contracts, Strategic Alliances and Partnerships, Performance-Based Contracts, and Community Engagement and Social Impact Partnerships. However, collaboration between the public and private sectors has both social and economic impacts. Social impacts indicate changes in the societal structure, including factors such as community well-being, relationships, and overall quality of life. Economic impacts pinpoint changes in finance, productivity, and market dynamics as a result of collaborative efforts. Additionally, the impacts on stakeholders highlight the importance of participation and the benefits for various parties, including government agencies, businesses, and the public.</p> Sanya Kenaphoom, Watcharaporn Jantanukul Copyright (c) 2024 Journal of Humanities, Social Sciences, and Arts https://so03.tci-thaijo.org/index.php/hsa/article/view/274099 Wed, 05 Jun 2024 00:00:00 +0700 THE EFFECTS OF COMMUNICATIVE LANGUAGE TEACHING INSTRUCTION INTEGRATED WITH THE “MUEANG CHON” BOARD GAME ON ENGLISH READING COMPREHENSION SKILLS DEVELOPMENT OF EFL HIGH SCHOOL STUDENTS IN THE EASTERN ECONOMIC CORRIDOR (EEC) https://so03.tci-thaijo.org/index.php/hsa/article/view/274622 <p>The objectives of this research were to 1) compare English reading comprehension skills of grade 11 students before and after learning through communicative language teaching instruction integrated with the “Mueang Chon” board game (experimental group), and 2) compare English reading comprehension skills of experimental group to those of the students learning through the communicative language teaching instruction (controlled group). The research sample in this study consisted of 80 students in grade 11. The research instruments were 1) CLT instructional plans with the highest level of appropriateness evaluation results, 2) CLT instructional plans with the highest level of appropriateness evaluation results, and 3) an English reading comprehension skills test with difficulty (P) ranging from 0.26- 0.62; discrimination power (r) ranging from 0.35 - 0.72; and reliability of 0.84. The experiment was carried out by the researcher, who also collected the data for 20 hours. The statistics used for data analysis were the mean, standard deviation, and t-test. The findings revealed that the mean score for English reading comprehension skills of experimental group were higher than their pre-learning counterpart score, and statistically significantly higher than the controlled group’s score at the level of .01.</p> Saharat Laksanasut Copyright (c) 2024 Journal of Humanities, Social Sciences, and Arts https://so03.tci-thaijo.org/index.php/hsa/article/view/274622 Wed, 05 Jun 2024 00:00:00 +0700 THE IDENTITY GRAPHIC AND SOUVENIR DESIGN FROM MODERN G.I. ARCHITECTURE FOR TOURISM IN UDON THANI MUNICIPALITY https://so03.tci-thaijo.org/index.php/hsa/article/view/274529 <p>The identity graphic and souvenir design from modern G.I. architecture for tourism in Udon Thani municipality aims to 1) A study of modern architectural styles in the G.I. era in the municipal area of Udon Thani during the years 1967 – 1977 and 2) Design identity graphics and souvenirs for Udon Thani tourism from modern G.I. architecture in Udon Thani municipality 3) Assess satisfaction with identity graphics and souvenir to publicize Udon Thani tourism from modern G.I. architecture in Udon Thani municipality.</p> <p> The information providers are the experts of identity graphic design, modern architecture and modern G.I. architecture in Udon Thani municipality. The results of the research were as follows: 1) Modern architectural building styles in the G.I. era in 1967 – 1977 can be divided into 3 types: hotels, cinemas and commercial buildings. Which has a distinctive feature is the fin panel and geometric patterns. 2) Identity graphic design from modern architectures in the G.I. era in Udon Thani municipality use the modern minimalist graphic style to design by taking inspiration from the shape of the buildings and the fin panels then reduced into a logo, icons and illustrations. The orange color was used to represent as color of Udon Thani province and the typography was used in bold serif style with square form. The graphic identity design was applied on souvenir products as t-shirts, tote bags, pins, key chains, stamp, and map design. 3) From surveying the satisfaction of the 100 tourists, the overall of satisfaction with graphic identity design was at the high level (mean 4.47) and satisfaction with souvenir design was at the high level (mean 4.48)</p> Nattakit Somboot, Mariya Songpanya Copyright (c) 2024 Journal of Humanities, Social Sciences, and Arts https://so03.tci-thaijo.org/index.php/hsa/article/view/274529 Wed, 05 Jun 2024 00:00:00 +0700 PEOPLE’S PARTICIPATION IN COMMUNITY GARBAGE MANAGEMENT IN NONG KUNG SAWAN SUB-DISTRICT, KOSUM PHISAI DISTRICT, MAHA SARAKHAM PROVINCE https://so03.tci-thaijo.org/index.php/hsa/article/view/275292 <p>This study was to investigate the level of people’s participation in community garbage management and to compare the level of people’s participation in community garbage management in villages in Nong Kung Sawan sub–district, Kosum Phisai district, Maha Sarakham province. The samples were 373 people selected by using the Table of Taro Yamane and Simple Random Sampling. The research tool was a questionnaire. The collected data were analyzed by percentage, mean, standard deviation, t-test, and F–test. The results were as follows:</p> <ol> <li> According to the data, it was found that the overall of people’s participation in community garbage management in Nong Kung Sawan sub-district was moderate. The participation's four moderate–rated areas were decision-making, benefits, management, and evaluation.</li> <li> The comparison of the opinion of people’s participation in community garbage management in Nong Kung Sawan sub-district, classified by sex, educational background, and occupation the overall and all aspects, was not different.</li> <li> The comparison of the opinion of people’s participation in community garbage management in Nong Kung Sawan sub-district, classified by ages, the overall was not different which classified by types of participation was decision making and evaluation was different by the statistic significant at .05 level. The participation showed that the benefits and management were not different.</li> <li> The comparison of the residency in the area of the people’s participation in community garbage management in Nong Kung Sawan sub–district, classified by ages the overall was not different classified by types of participation in the evaluation was different by the significant at .05 level. The participation in decision-making, operation and receiving shared benefits was not different.</li> </ol> Thanongsak Patsin Copyright (c) 2024 Journal of Humanities, Social Sciences, and Arts https://so03.tci-thaijo.org/index.php/hsa/article/view/275292 Wed, 05 Jun 2024 00:00:00 +0700 THE UMA DEVI PAINTING IN IDEALISM ART https://so03.tci-thaijo.org/index.php/hsa/article/view/274491 <p>This research article aims to 1) Study the beliefs of Sri–Uma Devi in Thai society and 2) Create works of Sri–Uma Devi painting in Idealism that correspond to the Thai society context in 4 regions. The collected information taken from the legend of Sri Uma Devi or Parvati or the Mother Goddess in Hinduism, the goddess of Supreme power and fertility in Hindu beliefs, and the beliefs, rituals, and art that show respect for the sacred things with her in Thai society. To create paintings in idealistic art with surreal compositions and adapt various incarnations of her according to the Thai lifestyle in each region. Creates concrete symbols of faith through the shapes and gestures of humans, animals, and all offerings. The use of free form and colors reflects faith in her as if spiritual anchor in times of suffering and rituals of multicultural beliefs in Thai society.</p> Krissanakan Singnoi, Thidarat Chumjungreed Copyright (c) 2024 Journal of Humanities, Social Sciences, and Arts https://so03.tci-thaijo.org/index.php/hsa/article/view/274491 Wed, 05 Jun 2024 00:00:00 +0700 A STUDY OF SATISFACTION OF USERS ON METAVERSE DEVELOPMENT OF ANCIENT TEXTILE MUSEUM AT SURINDRA RAJABHAT UNIVERSITY https://so03.tci-thaijo.org/index.php/hsa/article/view/275476 <p>This research aimed to develop a metaverse of the ancient textile museum at Surindra Rajabhat University and to study users’ satisfaction with the metaverse development of the ancient textile museum at Surindra Rajabhat University. The population and samples were 30 students who enrolled in the Beauty of Life course for the academic year 2/2023. They were obtained by purposive sampling that used research tools, including 1) the metaverse of the ancient textile museum at Surindra Rajabhat University and 2) questionnaires. The metaverse was developed through a brainstorming process from experts and personnel of the Office of Arts and Culture, a total of 12 people, using the system development process by ADDIE. The research data was analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation. The research results found that the metaverse can be accessed through a Special.io website. The usable space area was on the outside and had external links for continuous learning. The inside building included 25 items of fabric knowledge and things related to ancient fabric. The objects in the building were 3D models and pictures. There was music and the character could move through the keyboard, mouse, or VR headset. Moreover, there was an interactive user and the metaverse. The study on users’ satisfaction with the metaverse found that the overall level of satisfaction was at a high level. As a result of the development, the metaverse can help users access lifelong learning through the Internet network and promote pride in local wisdom for users.</p> Peerawas Intawee, Wijittra Potisarn, Sayam Raso, Wanomporn Pahanich, Chatchawan Sanitsanthia, Phiphat Withee, Somchai Mitundee, Aegkarad Soijit, Anucha Thuesombut Copyright (c) 2024 Journal of Humanities, Social Sciences, and Arts https://so03.tci-thaijo.org/index.php/hsa/article/view/275476 Wed, 05 Jun 2024 00:00:00 +0700