การพัฒนาระบบนิเวศศิลปวัฒนธรรมร่วมสมัยของประเทศไทยด้วยการวิเคราะห์ห่วงโซ่คุณค่า: การพัฒนาระบบนิเวศศิลปวัฒนธรรมร่วมสมัยของประเทศไทยด้วยการวิเคราะห์ห่วงโซ่คุณค่า

Kiatanantha Lounkaew

Authors

Kiatanantha Lounkaew Faculty of Economics, Thammasat University

Keywords:

contemporary arts and culture, cultural ecosystem, value chain analysis, cultural policy, creative economy, digital transformation

Abstract

This study aims to analyze the development of the contemporary arts and cultural ecosystem in Thailand through a value chain analysis framework. It examines three key components of the ecosystem: upstream (foundation development), midstream (management and operations), and downstream (outcomes and impacts).

The analysis identifies major challenges, including infrastructure limitations, a shortage of skilled personnel, and financial sustainability issues. However, opportunities arise from technological advancements, shifts in consumer behavior, and increased international interest in Thai culture. The study offers policy recommendations focused on legal framework development, enhancing the education system, and integrating technology. Success stories from Asian countries, particularly South Korea, Japan, and Singapore, are reviewed for potential application in the development of Thailand’s ecosystem. This research significantly contributes to both theoretical understanding of cultural ecosystems and practical strategies for cultural policy development. It also proposes a conceptual framework for the sustainable development of Thailand's contemporary arts and cultural sector, serving as a guide for policymakers and cultural practitioners. The findings emphasize the importance of stakeholder collaboration, digital transformation, and balancing cultural preservation with commercial innovation.

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Development of Thailand's Contemporary Arts and Culture Ecosystem through Value Chain Analysis