FACTORS AFFECTING THE DESIRE OF THE PUBLIC SECTOR TO BECOME A PUBLIC-PRIVATE-PEOPLES NETWORK MANANAGEMENT IN REDUCING NEGATIVE IMPACTS ON SATELLITE HERITAGE SITES IN THE SURROUNDING PHAR NAKHON SI AYUTTHAYA WORD HERITAGE CITY PHAR NAKHON SI AYUTTHAYA PROVINCE

Abstract

This research aimed to study the needs and test factors that affect the needs of the public sector to become a public-private-peoples network management in reducing negative impacts on satellite heritage sites in the surrounding world heritage city of the historical city of Phra Nakhon Si Ayutthaya. The sample was 400 people living in the 12 communities surrounding satellite heritage sites. They were selected by accidental sampling. The instrument for collecting data was questionnaires. Analysis of data was done by descriptive statistics and inferential statistics.

The research results were found as follows; 1) Most of the respondents were female accounting for 53.3 percent, aged 18-35 years accounting for 60.3 percent, working as a trader accounting for 49.0 percent, the period of residence was 11-20 years accounting for 40.3 percent. The communities have overall desire for participation of the public sector in becoming a public-private-peoples network management in order to have a negative impact on the surrounding satellite heritage sites at a high level with a total mean of 4.19 And 2) People with different ages and length of stay have different effects on the desire for participation of the public sector in becoming satellite heritage sites has a negative impact on the surrounding satellite heritage sites which is significantly different at the 0.05 level. Government should continually create awareness of the value of being a World Heritage area and provide opportunities for the community to participate in tourism activities, which will lead to raising the level of participation as a sustainable tourism