THE EFFECTS OF THE ACTIVITY GROUP PACKAGE ON DEVELOPING MEDIA LITERACY FOR STUDENTS AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY SUVARNABHUMI

Abstract

This article aimed to 1) study level on media literacy and survey the needs Activity Group Package, 2) study quality of the activity group package on developing media literacy, 3) study the effects of the activity group package on developing media literacy, and 4) study students’opinions who participated in activity group package on developing media literacy. The sample with multi-stage sampling was divided into two groups. The first group was 300 students which were used for study level on media literacy by simple random sampling. The second group was students who are studying in Bachelor's degree by purposive selection to participate in this study. Based on inclusion criteria, the researcher selected 9 individuals as the sample of this study.The four instruments which were used in this research were 1) Activity Group Package on developing Media Literacy, 2) the measurement scale on media literacy, 3) the questionnaire opinion of teachers who expert in psychology about quality of activity group package, 4) the student’s opinion towards Activity Group Package and the group leader questionnaire. The data were collected at two moments; pre-test and post-test. The data were analyzed using mean, percentage, standard deviations and t-test.

  The finding revealed that 1) level on media literacy were found at the high level, 2)The quality of activity group package on developing media literacy, with 3 psychological experts, were considered that it is suitable at a high level and the experimental group had higher scores in all skills. The findings showed that the activity group package on developing media literacy could enhance on media literacy, 3) The results showed that the post-test scores on Media Literacy who received activity group package on developing media literacy were higher than pretest and 4) Student's satisfaction with activity group package on developing media literacy in the high level.