APPLICATION OF ISAN INCENSE WISDOM FOR COMMERCIAL PRODUCTION DEVELOPMENT

Abstract

          This research aimed to study wisdom and knowledge, the form of processing conservation and promotion, and the application of Isan incense wisdom for commercial product development. This is qualitative research. The data were gathered through interviews. Triangular data checking was used to conduct group discussions from 4 key informants, 6 casual informants, and 10 general informants. The descriptive analysis's results were presented. The research results showed that Ban Kham Doe used many herbs without certain ingredients because they could be substituted for each other. These herbs were Tang Tuon, Turmeric, Leb Khrut leaf, Niam leaf, Niam Kham Phong leaf, and Bastard Cardamom root. Mixing and steaming freshly chopped bulbs of the herbs together with the cloth. The lack of funds and promotion has prevented the transformation and promotion of commercial product use and development. Ban Mueangluang Silk Weaving Group preferred to use Luk Ta Khong, Leb Khrut leaf, Turmeric, and Wan Hom. Luk Ta Khong was roasted until becoming fragrant, pounded finely, and used only the peel. Leb Khrut fresh leaves were steamed with heat. Turmeric and aloe vera were chopped into pieces and mixed together. To prevent steam from getting in, wrapped the herbs tightly in banana leaves and steamed for approximately 30 minutes, then let them dry in the sun until they became completely dry. Store in a sealed plastic bag for future use. Guidelines for promoting the use and development of commercial products were to promote the extraction of herbs into essential oils to be mixed with fabric softener and laundry detergent, and to support the cultivation of herbs to be sold as raw materials. Controlling production to ensure quality and standards will build confidence among consumers. There should be cooperation with research institutes in product research and development, as well as packaging design.