MODEL OF TOURISM MANAGEMENT OF CREATIVE COMMUNITY-BASED TOURISM ON SUSTAINABLE AGRICULTURE USING DIGITAL TECHNOLOGY IN THAP – NAM BANMA SUBDISTIRCT, BANG PAHAN DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

Abstract

This Article aimed to study 1) the creation problem and the needs and readiness of the Thap Nam-Ban Ma Community to develop a tourism model, 2) study factors and limitations in tourism management, 3) study tourism management guidelines, and 4) propose a tourism model. This research was mixed-method research, and the instrument for collecting data was interviews and questionnaires—data analysis by percentage, arithmetic mean, and standard deviation.

The research results were found as follows: 1)  Seven agricultural areas in the community were ready to develop their potential to be prototypes of agricultural tourism. Still, there needed to be a concrete policy and budget to develop agricultural areas into agricultural tourism. 2) The community had unique agricultural areas. There was a wide variety of plants. There were personnel who could transfer knowledge on agriculture and the concept of sufficiency economy. There are also opportunities from the trend of agricultural tourism and the use of technology for tourism today that could help promote the development of agricultural areas into agricultural tourism. But the community still needed more tourism management and the budget for developing tourist attractions. 3) Management guidelines for developing the potential of agricultural tourism of the Thap Nam-Ban Ma community are as follows: Support service attraction and technology. and 4) The tourism model emphasized community participation in tourism management. There was a travel program design, and there were proactive public relations to promote and develop the potential to support tourism and bring technology to help support tourism.