AN ECONOMICS FEASIBILITY OF THE COMMERCIAL COMMUNITY PRODUCTS IN PHRA NAKHON SI AYUTTHAYA PROVINCE
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Abstract
This research is quantitative research aimed to analyze an economic feasibility and the sensitivity of the commercial community product to use as a basis for academic reference in developing and extending products to create career stability and income. As well as choosing the most cost-effective resources following the economic guidelines. A structural questionnaire was used with 5 product entrepreneurs (Judgement sampling) of BangBan district, Phra Nakhon Si Ayutthaya province. The data was analyzed by ENPV, EBCR and EIRR. The results of the study were as follows: 1) Thepnakha Drinking Water Community Enterprise Group has Economic Value for investment that is Economic Net Present Value (ENPV) is 479,011.08 baht, Economic Benefit-Cost Ratio (EB/C Ratio) is 1.07 times and Economic Internal Rate of Return (EIRR) is 17% and can payback period within 6 years has the potential to resist impact for income changes with 6% and cost changes 15%. 2) Sai Noi Homestay Ecotourism Village It is economical to invest, that is ENPV is 195,616.33 baht, EB/C Ratio is 1.38 times and EIRR is 54% and can payback period within 2 years has the potential to resist impact for income changes with 15%. 3) Takala for health found that Economic Value for investment is as follows: The ENPV = 528,431.09 baht, EB/C Ratio is 1.44 times and EIRR is 8.7 times and can payback period within 0.2 years has the potential to resist the impact of change in income and cost changes more than 15%, while 4) The Banana Processing Group and 5) The Natural material Processing Group, that is not worth the investment when considering the economics. Research results are returned to the community to guide sustainable commercial product development.
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